Smartphone Shipments 2025: Growth Forecast Cut to 1.9% | Counterpoint
Counterpoint Research cuts the 2025 global smartphone growth forecast down to just 1.9%—a dramatic revision from the previously predicted 4.2% increase. The primary_keyword driving this downturn? Mounting concerns about the repercussions of U.S. tariffs. Leading brands like Apple and Samsung face significantly impacted shipment projections amid uncertainties. News Directory 3 is tracking the story closely. Expect a market reshuffle as trade policies evolve and supply chains adapt, especially impacting key players in the smartphone industry. Discover what’s next for these tech giants.
Tariffs Prompt Cut in Smartphone Growth Forecasts for Apple, samsung
updated June 5, 2025
Uncertainty surrounding U.S. tariff policy has led Counterpoint Research to slash its global smartphone shipment growth forecast for 2025. The firm now projects a 1.9% year-over-year increase, a significant drop from the initial 4.2% forecast. This revision reflects concerns about the potential impact of tariffs on major smartphone manufacturers.
The revised forecast particularly impacts projections for Apple and Samsung, two of the leading players in the global smartphone market. Counterpoint Research cited “renewed uncertainties surrounding US tariffs” as the primary driver for the reduced growth expectations in smartphone growth.
What’s next
The smartphone market’s trajectory in 2025 will largely depend on the evolution of U.S. trade policies and their subsequent effect on global supply chains. Analysts will closely monitor upcoming policy decisions and their potential ramifications for major industry players like Apple and Samsung, as well as the broader smartphone market.