Snack Bichle Heads to Germany, No Currywurst
- Czech authors Pavlína Mähringová and Veronika Břicháčková, creators of a series of cookbooks focused on healthy recipes for both children and adults, are planning to expand into the...
- While acknowledging the existence of other cookbooks, Mähringová and Břicháčková have distinguished themselves by integrating conventional cookbooks with modern technology.
- The authors are currently translating their snack cookbook for the German market.
Table of Contents
Czech authors Pavlína Mähringová and Veronika Břicháčková, creators of a series of cookbooks focused on healthy recipes for both children and adults, are planning to expand into the German market. Their cookbooks, which include collections of lunch recipes and soups, have sold over 50,000 copies since the first release in 2020.
While acknowledging the existence of other cookbooks, Mähringová and Břicháčková have distinguished themselves by integrating conventional cookbooks with modern technology. Each recipe features a QR code, providing readers with alternative options, the ability to add ingredients to a shopping list, and tools to incorporate the recipe into their dietary planning. This approach has cultivated a community of over 70,000 followers.
Conquering Germany with Snacks
The authors are currently translating their snack cookbook for the German market. “We have been considering germany for several years,” Mähringová told SZ Business. “We conducted a local market survey and reviewed potential competitors, concluding that our concept is unique.”
A key challenge is adapting the name “Bichle,” which is central to their brand in the Czech Republic, for German audiences. “In the Czech Republic, our brand is largely based on the name Bichle. For the German version we are considering the word BIBEL (Czech bible, ed. Ed.), but maybe we can think of something else,” Mähringová said.
Beyond the name, Mähringová and Břicháčková are weighing their options for entering the German market. They are considering partnering with an established German publishing house or self-publishing the cookbook.
Tomáš Mähring, Pavlína’s husband, who manages the business aspects of the cookbooks, believes a publishing house partnership would offer valuable market knowledge and marketing expertise. “The publisher knows the market well, and if we want to replicate our success in the Czech Republic, partnering would be beneficial,” he said.
However, publishing in Germany is significantly more expensive than in the Czech Republic. another option under consideration is securing an investor to help offset these costs. “Without assistance, it would be a significant risk. Failure could leave us with a large inventory of unsold books,” Mähring said.
The team recently toured the German market, attending the Leipzig Book Fair. According to Mähring, the response was overwhelmingly positive. “We presented a Czech book and a German leaflet, met with distributors and book agents, and received enthusiastic feedback. We’ll see what happens,” Mähring added.
A decision regarding the German release of the snack cookbook, which will focus on snacks for schoolchildren, is expected in the coming months, with a target release date before the start of the school year.
No Currywurst, just Balanced Nutrition
The authors emphasize that their cookbooks prioritize balanced nutrition. According to Mähringová, each snack recipe is designed to provide approximately 10% of the recommended daily intake of essential nutrients. “We aimed for an optimal ratio of protein, fats, and sugars, ensuring that all 190 recipes in the book are balanced,” she said.
While the cookbook is being translated, the recipes themselves will remain consistent. “Our recipes are versatile and primarily use ingredients readily available in stores,” Břicháčková explained. ”While Germany may seem more advanced in its culinary thinking, the reality can be different.”
“Last year, we visited a bookstore in Hamburg and saw numerous books on balanced diets, veganism, and vegetarianism. But then you step outside and see Currywurst everywhere,” she said, referring to the popular German street food. “It certainly won’t be in our book.”
Introduction:
This article explores the expansion of Czech cookbook authors Pavlína Mähringová adn Veronika Břicháčková into the German market with their healthy snack recipe cookbook. We’ll delve into their unique approach, market challenges, and plans for success.
Q: Who are Pavlína Mähringová and Veronika Břicháčková, and what are they known for?
A: Pavlína Mähringová and Veronika Břicháčková are Czech authors who have created a series of cookbooks focused on healthy recipes. Their cookbooks cater to both children and adults, with a focus on balanced nutrition.Their books, including collections of lunch recipes and soups, have sold over 50,000 copies since their initial release in 2020.
Q: What makes their cookbooks stand out from other cookbooks?
A: Mähringová and Břicháčková have distinguished themselves by integrating conventional cookbooks with modern technology. Each recipe includes a QR code. This feature provides readers with:
Option options
The ability to add ingredients to a shopping list
Tools to incorporate the recipe into their dietary planning
This approach has helped them build a community of over 70,000 followers.
Q: What is the focus of the cookbook being translated for the German market?
A: The cookbook being translated for the German market focuses on healthy snack recipes specifically designed for schoolchildren.
Q: Why did the authors choose Germany for expansion?
A: The authors recognized that Germany could be a good market for several years. Therefore, they conducted a local market survey and reviewed potential competitors. Their concept was deemed unique.
Q: What is the biggest challenge in entering the German market?
A: One of the key challenges is adapting the brand name “Bichle,” which is central to their brand in the Czech Republic, for German audiences. The authors are considering using the word “BIBEL” (Czech bible, ed. Ed.) for the German version.
Q: How are the authors planning to enter the German market?
A: Mähringová and Břicháčková are considering two main options:
Partnering with an established German publishing house: This could provide valuable market knowledge and marketing expertise.
* Self-publishing the cookbook: This would allow them more control but also requires a higher financial investment.
Q: What are the financial considerations for publishing in Germany?
A: Publishing in Germany is significantly more expensive than in the Czech Republic. The authors are also considering securing an investor to help offset costs. Without assistance, the risk of having a large inventory of unsold books.
Q: What was the response from the Leipzig book Fair?
A: The team recently toured the German market, attending the Leipzig book Fair. According to Mähring, the response was overwhelmingly positive. They presented a Czech book and a German leaflet, met with distributors and book agents, and received enthusiastic feedback.
Q: When is the German release of the cookbook expected?
A: A decision regarding the German release of the snack cookbook is expected in the coming months, with a target release date before the start of the school year.
Q: What is the nutritional philosophy behind the cookbook recipes?
A: The core philosophy of the authors’ cookbooks centers on balanced nutrition. Each snack recipe is designed to provide approximately 10% of the recommended daily intake of essential nutrients. The authors aimed for an optimal ratio of protein, fats, and sugars, ensuring that all 190 recipes in the book are balanced.
Q: Will the recipes be adapted for the German market?
A: The recipes themselves will remain consistent, as they are versatile and primarily use ingredients readily available in stores.
Q: What will NOT be included in the cookbook, and why?
A: the cookbook will not include Currywurst, which is a popular German street food. The authors emphasize their cookbook’s focus on balanced nutrition.