Snapchat’s New AI Video Filters: Foxes & Flowers
- New generative AI features enhance user experience for premium subscribers.
- The days of simple puppy dog faces and rainbow-vomit filters are fading as snapchat embraces artificial intelligence.
- While creating AR filters using Snapchat's Lens Studio is common, these new lenses stand out.
Snapchat Introduces AI-Powered Video Lenses
Table of Contents
- Snapchat Introduces AI-Powered Video Lenses
- Snapchat AI Lenses: Your Questions Answered
- what are Snapchat’s AI Video Lenses?
- How do Snapchat’s AI Lenses Work?
- What AI Filters are available now?
- How much do Snapchat’s AI lenses cost?
- What is snapchat Plus?
- What other AI features does Snapchat offer?
- How does Snapchat compare to other social media platforms in AI integration?
- What are Snapchat Spectacles and how do they relate to AI?
- Snapchat AI lenses: Key Features and Benefits
New generative AI features enhance user experience for premium subscribers.
Snapchat’s Leap into Generative AI
The days of simple puppy dog faces and rainbow-vomit filters are fading as snapchat embraces artificial intelligence. On Wednesday, Snap, the parent company, announced the release of new generative AI-powered video lenses for its premium users.
While creating AR filters using Snapchat’s Lens Studio is common, these new lenses stand out. They are powered by Snap’s in-house generative AI video models. These models don’t just augment existing elements; they use generative AI to introduce entirely new objects and animate them within videos.
New AI Filters Available
As part of the launch, three new AI filters are now available:
- raccoon Filter: Creates and adds raccoons to your shot.
- Fox Filter: Introduces foxes into your videos.
- Spring Flowers Filter: A zoom-out feature revealing a bouquet of flowers.
This marks a significant step for a social media company increasingly invested in both AR and AI technologies.
These new filters are exclusive to Snapchat’s premium plan, which costs $15 per month. While a premium Snapchat subscription might seem optional, existing subscribers may find value in Snap’s AI tools. Over the past few years, the platform has introduced several AI features, some of which are behind a paywall.
Snap’s AI chatbot, powered by ChatGPT, is available to all users. However, paid subscribers gain the ability to customize it. Similarly, these generative AI lenses are included as part of Snapchat Plus‘ premium offerings.
Snapchat’s Position in the tech Landscape
Snapchat is among the few social media companies that offer smart glasses, alongside Meta and its Ray Ban smart specs. The compatibility between these glasses and the Snapchat app distinguishes Snap from its competitors. However, the design has faced criticism. As one reviewer noted,
The Spectacles in their current form are chunky and much odder than any glasses I’d ever put on my face.
The Growing Trend of AI Integration
The release of these new AI lenses highlights the increasing integration of AI across social media platforms. Meta, as an example, heavily incorporated Meta AI into Instagram and Facebook and uses public content from U.S. users to train its models. Google has also showcased its AI video capabilities with an AI video background generator on youtube shorts. Even TikTok has introduced AI avatars for creators, despite facing legal challenges.
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For those interested in exploring further, consider checking out top picks for AI image generators.
Snapchat AI Lenses: Your Questions Answered
Snapchat is stepping into the world of generative AI with its new video lenses. Here’s everything you need to no about these AI-powered features, how they work, and what they mean for Snapchat users.
what are Snapchat’s AI Video Lenses?
Snapchat’s AI Video Lenses are a new feature that uses generative AI to add animated effects to your videos. unlike traditional filters that simply overlay images, these lenses introduce entirely new objects and animate them within your videos. According to Snap, these lenses bring cutting-edge AI tools to Snapchatters.
How do Snapchat’s AI Lenses Work?
These lenses are powered by Snap’s in-house generative AI video models. When you use a video lens, the AI system analyzes your video clip and then fills in the animations to align with the clip. This could mean adding animals,flowers,or other objects that interact realistically with the scene.
What AI Filters are available now?
As of the launch on March 13, 2025, there are three AI filters available:
Raccoon Filter: Creates and adds raccoons to your shot.
fox Filter: Introduces foxes into your videos.
Spring Flowers Filter: A zoom-out feature revealing a bouquet of flowers.
Snap plans to add new lenses every week.
How much do Snapchat’s AI lenses cost?
The new AI lenses are exclusive to Snapchat’s premium plan, Snapchat Plus, which costs $15 per month.
What is snapchat Plus?
Snapchat Plus is a premium subscription service that gives users access to exclusive features, including:
Customization options
Priority support
Early access to new features, including the new AI-powered video lenses.
What other AI features does Snapchat offer?
Snapchat also offers an AI chatbot powered by ChatGPT:
The basic AI chatbot is available to all users.
Snapchat Plus subscribers can customize their AI chatbot.
Snapchat is part of a growing trend of AI integration in social media.For example:
Meta has heavily incorporated Meta AI into Instagram and Facebook, using public content from U.S. users to train its models.
Google has showcased AI video capabilities with an AI video background generator on YouTube Shorts.
* TikTok has introduced AI avatars for creators.
What are Snapchat Spectacles and how do they relate to AI?
Snapchat is one of the few social media companies offering smart glasses, called Spectacles. These glasses integrate with the Snapchat app. however, the Spectacles’ design has faced criticism for being ”chunky.”
Snapchat AI lenses: Key Features and Benefits
| Feature | Description | Benefit |
| ——————- | ————————————————————————————– | ——————————————————————————————— |
| Generative AI | Uses AI to create and animate new objects within videos. | Offers a more immersive and creative experience compared to traditional filters. |
| Video lenses | Adds AI-powered video effects to snaps. | Enhances visual storytelling and user engagement.|
| exclusive to Plus | Available only to Snapchat Plus subscribers.| Incentivizes users to subscribe to the premium service for exclusive features. |
| Three Initial Filters| Raccoon, Fox, and Spring