Soccer Ball Challenge: Nut Shot or Butt Hit?

FOX Sports launched a social media campaign on July 15, 2026, to mark the return of soccer programming with a series of interactive videos. The promotion, shared via the network’s Facebook page, features a game titled Nuts or Butts? that asks viewers to predict where a soccer ball will strike a player based on frozen frames of gameplay.

The content uses a “freeze-frame” mechanic to engage audiences, pausing a video clip before the point of impact. According to the FOX Sports post, viewers must decide if the ball hits a player in the groin or on the posterior before the video resumes to reveal the outcome.

This promotional strategy coincides with the network’s broader push to signal that soccer is back on its platforms. The campaign focuses on the physical, often comedic nature of the sport to drive engagement through short-form video content.