Sony is bolstering its 4K television lineup with the BRAVIA 3 series, offering a blend of features and affordability. Currently available through retailers like Costco and Amazon, the series is positioned as a compelling option for consumers looking to upgrade to a 4K viewing experience without a premium price tag.
BRAVIA 3 Series: Key Features and Specifications
The 55-inch model (K-55S30C) is a focal point of the series, featuring a 3840 x 2160 resolution and LED backlighting. According to Costco’s product page, the TV boasts a 4K HDR Processor X1™ which aims to deliver improved dynamic contrast and color reproduction. This processor is a key component in enhancing the picture quality, particularly when displaying HDR content.
Connectivity is well-covered with four HDMI 2.0 ports, all supporting ALLM (Auto Low Latency Mode), a feature beneficial for gamers. One HDMI port also supports eARC/ARC (enhanced Audio Return Channel/Audio Return Channel), allowing for streamlined audio output to soundbars or AV receivers. Two USB ports are also included. The TV also supports Bluetooth, Wi-Fi, Apple AirPlay, Apple HomeKit, and Google Assistant, providing a versatile smart TV experience.
The BRAVIA 3 series incorporates several High Dynamic Range (HDR) formats, including Dolby Vision, HDR10, and HLG, ensuring compatibility with a wide range of HDR content available through streaming services and physical media. Motionflow XR 240 technology is implemented to reduce motion blur, enhancing clarity during fast-paced action scenes.
Pricing and Availability
As of , Amazon offered the 55-inch BRAVIA 3 (K-55S30) for $499.99, a $200 reduction from its list price of $699.99. This represents a 29% discount. Costco currently lists the 55-inch model for online purchase, including a 3-year manufacturer’s warranty and 2-year Sony Pictures Core streaming access with 10 movie credits.
Costco is also running a promotion valid from through , offering savings on multiple Costco Direct items. Specifically, customers can save $100 when buying two items, $200 for three, $300 for four, and $400 for five or more. These savings apply to items shipped to the same address and can be combined with other promotions.
Dimensions and Design
The physical dimensions of the 55-inch model vary depending on whether the stand is attached. With the stand, the TV measures 48.63 inches wide, 13.25 inches deep, and 30.89 inches high. Without the stand, it measures 48.63 inches wide, 2.09 inches deep, and 28.1 inches high. The TV includes a premium backlit remote for ease of use.
Customer Support and Warranty
Sony provides customer support for the BRAVIA 3 series from onwards. Customers can reach support Monday through Friday from 10:00 AM to 9:00 PM EST, and on Saturdays from 10:00 AM to 7:00 PM EST. Support is unavailable on Sundays. The TV is backed by a 3-year manufacturer’s warranty, offering peace of mind to consumers.
Context and Competition
Sony’s BRAVIA series has long been recognized for its picture quality and features. The BRAVIA 3 series represents an entry point into Sony’s 4K ecosystem, targeting consumers who prioritize value alongside performance. While Walmart also offers a range of 55-inch Sony TVs, the specific models and pricing vary. The competitive landscape includes offerings from other major TV manufacturers like Samsung, LG, and TCL, each vying for market share in the increasingly popular 4K segment.
The inclusion of Google TV as the smart platform provides access to a vast library of streaming apps and services. This integration simplifies the user experience and enhances the overall entertainment value. The availability of Apple AirPlay and HomeKit further expands compatibility with Apple devices, catering to users within the Apple ecosystem.
The BRAVIA 3 series, with its combination of features, affordability, and Sony’s reputation for quality, presents a strong contender in the mid-range 4K TV market. The current promotional pricing, particularly at Amazon and Costco, makes it an even more attractive option for consumers looking to upgrade their home entertainment setup.
