Sony Music India & Hello Group: Artist Management Deal
- Sony Music india and The Hello Group, based in Los Angeles, have announced a joint venture, THG India, too provide Indian artists with global touring opportunities and management...
- Vinit Thakkar, managing director of Sony Music India, said this is a notable moment for the Indian music industry.
- Taylor Jones, CEO of The Hello Group, said the Indian music scene has astonishing talent and global influence.
Sony Music India and The Hello group launch THG India, a joint venture poised to revolutionize artist management. This strategic alliance offers Indian artists unprecedented global touring and management services, leveraging Sony’s deep local market expertise and The Hello Group’s international touring network; they will be focusing on global tours, including venues in multiple countries. Vinit Thakkar of sony Music India calls this a watershed moment for the industry, while Taylor Jones from The Hello Group spotlights the unbelievable talent within the Indian music scene. THG’s publishing success, with over 50 Billboard No. 1 hits, sets a high bar. Read the latest news from News Directory 3 and discover how this partnership reshapes the music landscape. Discover what’s next when the first artist signings and tour dates will be revealed.
Sony Music India & the Hello Group Launch Joint Venture THG India
Updated June 05, 2025
Sony Music india and The Hello Group, based in Los Angeles, have announced a joint venture, THG India, too provide Indian artists with global touring opportunities and management services. This partnership combines Sony’s expertise in the local market with THG’s international live touring network, aiming to boost the global presence of Indian music.
Vinit Thakkar, managing director of Sony Music India, said this is a notable moment for the Indian music industry. He added that the partnership strategically empowers Indian artists by combining THG’s global touring strength with Sony’s local expertise.
Taylor Jones, CEO of The Hello Group, said the Indian music scene has astonishing talent and global influence. Jones added that THG India reinforces their commitment to building a robust platform for these artists.
THG’s publishing arm has achieved over 50 Billboard No. 1 chart results for artists including BTS and The chainsmokers. Their booking agency has organized worldwide tours for artists such as Jeff Satur and Greyson Chance.
Format Fusion
Nippon TV of Japan and Blue Ant Studios have formed a strategic partnership to develop and produce unscripted formats from Gyokuro studios for North American markets. This collaboration builds on Blue Ant’s adaptation of Nippon TV’s “Old Enough!,” with a second season planned for TVO.
Both companies have successful track records, with Nippon TV known for “Dragons’ Den/Shark Tank” and Blue Ant for Netflix’s “Blown Away.” Tom Miyauchi from Nippon TV and Matt Hornburg and Diane Rankin from Blue Ant will lead the partnership, focusing on adapting Japanese formats for North American audiences.
Historic Hillgate
Historian and broadcaster David Olusoga has launched Hillgate Films, a production company focused on history-based documentaries and series. BBC Studios is providing a first-look distribution deal in exchange for growth support.
Olusoga, known for ”A House Through Time,” will operate as co-producer. Ben Hall,formerly with Motion Content Group,joins the Bristol-based company as managing director. Two projects are already in production.
Creative Collaboration
France and the Philippines signed a film co-production treaty during Cannes.The agreement between France’s National Center for Cinema and Animated Image and the Philippines’ Film Growth Council formalizes a decade-long relationship.
Projects will now qualify as national productions in both countries,accessing public funding and streamlined distribution across Europe and Southeast Asia. Liza diño, executive director of Quezon city Film Commission, said this treaty represents a meeting of creative visions.
what’s next
THG India plans to announce its first set of artist signings and tour dates in the coming months, marking a new chapter for Indian artists on the global stage. The partnership between Nippon TV and Blue Ant Studios will begin developing new formats for North American audiences, with announcements expected in late 2024 or early 2025.