AbdurrahmanTirza,PersonalEntertainmentProductMarketingHead,PTSonyIndonesia;MotoyaItako,PresidentDirector,PTSonyIndonesiaAkiHosoda,MarketingDirector,PTSonyIndonesia;(1)_copy_700x467.jpg)
Sony has expanded its premium audio lineup with the launch of three new products: the WF-1000XM6 truly wireless earbuds, a new Sand Pink color option for the WH-1000XM6 headphones, and the LinkBuds Clip. The new releases focus on improved noise cancellation, enhanced sound quality, and greater comfort, alongside the integration of AI-powered features.
WF-1000XM6: A Focus on Noise Cancellation and Sound Quality
The WF-1000XM6 earbuds are positioned as Sony’s flagship offering in the truly wireless space. According to Sony, these earbuds achieve a 25% reduction in noise compared to their predecessor, the WF-1000XM5. This improvement is attributed to the next-generation HD Noise Cancelling Processor QN3e, the Integrated Processor V2, an adaptive noise cancelling optimizer, and a configuration of four microphones on each earbud.
Beyond noise cancellation, Sony emphasizes the audio quality of the WF-1000XM6, stating that the sound has been co-created with world-renowned sound engineers to deliver an experience faithful to the artist’s intent. The earbuds also boast improved call quality, utilizing a bone conduction sensor, two mics for AI beamforming, and AI noise reduction to isolate voices from background noise.
Connectivity has also been upgraded, with a 1.5x larger antenna designed to improve stability in various environments. The WF-1000XM6 supports Bluetooth and offers up to 24 hours of battery life with wireless charging capabilities. The design is 11% slimmer than the previous generation, and Sony has incorporated approximately 25% circular material in the plastics used for the product, contributing to sustainability efforts.
A notable feature is the integration with Google Gemini. Users can access Gemini hands-free by simply saying “Hey Google,” enabling on-the-go assistance without needing to touch their phone.
WH-1000XM6: A New Color Option
For those who prefer over-ear headphones, Sony is introducing a new Sand Pink color option for the WH-1000XM6. This addition expands the color choices for the WH-1000XM6, which already includes Black, Platinum Silver, and Midnight Blue. The WH-1000XM6 continues to be recognized for its industry-leading noise cancellation and is a popular choice for travelers and hybrid workers.
LinkBuds Clip: Awareness and Audio Combined
The LinkBuds Clip offer a different approach to audio, designed to allow users to enjoy music while remaining aware of their surroundings. This makes them suitable for outdoor activities, commuting, or any situation where situational awareness is important. The design allows for secure placement without fully isolating the ear.
A Holistic Approach to Audio Experience
Sony’s latest audio products represent a commitment to delivering a comprehensive listening experience. The combination of advanced noise cancellation, high-fidelity sound, comfortable designs, and intelligent features like AI integration aims to elevate the way people enjoy music. The company’s focus extends beyond just technical specifications, emphasizing the emotional connection that music can provide – a concept Sony refers to as “Kando.”
The WF-1000XM6 earbuds are priced at $329.99, while the WH-1000XM6 headphones remain at $459.99 with the addition of the Sand Pink colorway. The LinkBuds Clip pricing was not specified in the provided sources.
