Sopranos Exhibit Drives Record Attendance at NYC’s Museum of the Moving Image

The Museum of the Moving Image (MoMI) in New York City has achieved record-breaking attendance, driven largely by its acclaimed exhibition dedicated to HBO’s iconic series The Sopranos. The museum reported its highest single-day attendance in history on February 14, 2026, with 3,600 visitors flocking to the opening day of Stories and Set Designs for The Sopranos, a comprehensive showcase of the show’s creative process. The exhibit, which draws from creator David Chase’s personal archive, has become a cultural touchstone, drawing both longtime fans and new audiences to the Astoria-based institution.

The Sopranos Exhibit Draws Unprecedented Crowds

The Stories and Set Designs for The Sopranos exhibit has been a major catalyst for MoMI’s recent success. Curated from Chase’s personal collection, the display features original scripts, handwritten notes, concept art, and detailed set design plans that trace the evolution of the series from its pilot episode to its status as a defining work of 21st-century television. The exhibit’s opening day coincided with Valentine’s Day and the launch of a complementary screening series, 2001: The Year, Not the Movie, further amplifying visitor interest.

MoMI’s Executive Director, Aziz Isham, attributed the record turnout to the museum’s expanded community-focused programming. In a statement, Isham emphasized the institution’s role as a gathering place for New Yorkers, where media and technology serve as tools for connection and creativity. “These record numbers are a testament to what happens when a museum opens itself fully to its community,” Isham said. “The response has been extraordinary, and it’s only the beginning.”

Annual Attendance Soars, Surpassing Pre-Pandemic Levels

The surge in visitors is not limited to the Sopranos exhibit. MoMI announced that its total annual attendance for 2025 reached 311,000, a figure that exceeds pre-pandemic numbers and reflects a 105% increase from 2024 and a 147% increase from 2023. The museum’s growth has been fueled by a combination of special programs, free community events, and initiatives like Open Worlds, launched in 2023 to expand public access and engagement.

A visitor experience analysis conducted by Coda Societies in collaboration with MoMI revealed that New York City residents make up the majority of the museum’s audience. The study found that 61.4% of general admission visitors, 89.6% of film program attendees, 89.5% of members, and 78.9% of family visitors are locals. Repeat visits have also played a significant role in the museum’s attendance growth, with nearly half of general admission attendees returning at least three times.

A Cultural Hub for Film and Television Enthusiasts

The Sopranos exhibit is part of MoMI’s broader strategy to position itself as a premier destination for film and television culture. The museum has hosted a series of special screenings and in-person appearances featuring David Chase and key cast members, further cementing its reputation as a hub for behind-the-scenes storytelling. These events have not only drawn large crowds but have also fostered deeper connections between the museum and its audience.

The success of the Sopranos exhibit reflects a broader trend in museum programming, where pop culture exhibitions are increasingly used to attract diverse audiences. MoMI’s ability to blend scholarly rigor with accessible, engaging content has resonated with visitors, transforming the institution into a dynamic space for both cinephiles and casual fans. The museum’s record-breaking attendance underscores the enduring appeal of The Sopranos and the growing demand for immersive, behind-the-scenes experiences in the entertainment world.

Looking Ahead: MoMI’s Future Initiatives

While MoMI has already achieved remarkable milestones, the institution shows no signs of slowing down. The museum’s leadership has indicated plans to continue expanding its community-focused programming, with an emphasis on inclusivity and accessibility. Upcoming exhibitions and events are expected to build on the success of the Sopranos exhibit, offering visitors new opportunities to engage with the art and craft of filmmaking.

For now, the museum’s record attendance serves as a testament to the power of storytelling and the enduring legacy of The Sopranos. As MoMI continues to evolve, it remains a vital cultural institution, bridging the gap between entertainment and education for audiences in New York City and beyond.