Meridian, Idaho – – Sorren, a national tax, accounting, and advisory firm, has expanded its footprint on the West Coast with the acquisition of Connected Accounting, a technology-focused firm based in Los Angeles. The deal, announced today, signifies Sorren’s continued growth through strategic acquisitions following its formation in .
Connected Accounting, founded in by Marie Greene, has quickly gained recognition for its innovative approach to streamlining accounting processes through the implementation of advanced technologies. The terms of the acquisition were not disclosed.
“Connected Accounting has built a strong reputation by combining trusted relationships with forward-thinking technology and efficient processes,” said Josh Tyree, CEO of Sorren, in a statement. “Their approach aligns closely with our strategic priorities and ongoing investments in integrated platforms. Together, we are well-positioned to support clients as the accounting industry continues to evolve toward a more digital, technology-driven future.”
Sorren itself is a relatively new entity, formed through the combination of thirteen regional firms and backed by private equity firm DFW Capital Partners. At the time of its inception, the firm boasted approximately 85 partners and a collective revenue of around $170 million. The acquisition of Connected Accounting represents a further step in Sorren’s ambitious expansion strategy.
The move into the California market is particularly significant. Connected Accounting’s deep roots in Los Angeles provide Sorren with immediate access to a key economic hub and a diverse client base. Marie Greene, the founder of Connected Accounting, emphasized the benefits of the merger for her firm’s clients.
“We’ve seen firsthand how integrated platforms drive meaningful results for our clients,” Greene stated. “Joining Sorren allows us to accelerate our growth, expand our capabilities, and deliver even greater value, while preserving the relationships and client-first approach that define our firm.”
This acquisition is part of a broader trend within the accounting industry, where firms are increasingly seeking to leverage technology to improve efficiency and offer more comprehensive services. The demand for streamlined accounting solutions is particularly acute for businesses operating in complex regulatory environments, and the integration of technology is seen as a key differentiator.
Sorren’s recent acquisition activity demonstrates a clear pattern of strategic expansion. In , the firm added Hess & Rohmer in Texas to its network. Prior to that, in , Sorren acquired RTO & Co. In Oregon, along with Casey Neilon in Nevada. Further back, in , Healthworks in Virginia joined the organization.
These acquisitions suggest a deliberate strategy to build a nationally connected firm with a strong regional presence. Sorren’s model appears to be focused on identifying and integrating firms that share its commitment to innovation and client service. The firm’s leadership believes that this approach will enable it to compete effectively in a rapidly evolving market.
Connected Accounting’s team, including CEO and Founder Marie Greene, who resides in Culver City, California, will join Sorren. The firm employs a geographically diverse team, with accounting managers and associates located in Ohio, Kansas, and South Carolina, among other states. This distributed workforce reflects a growing trend towards remote work within the professional services sector.
The integration of Connected Accounting’s technology-driven approach is expected to benefit Sorren’s clients across its expanding network. By combining local expertise with scalable, technology-driven solutions, Sorren aims to provide a compelling value proposition for businesses of all sizes. The firm’s ability to successfully integrate these acquisitions will be crucial to its long-term success.
The acquisition of Connected Accounting underscores the increasing importance of technology in the accounting profession. As businesses grapple with increasingly complex financial regulations and the need for greater efficiency, firms like Sorren and Connected Accounting are well-positioned to capitalize on the demand for innovative solutions. The deal also highlights the ongoing consolidation within the accounting industry, as firms seek to achieve economies of scale and expand their service offerings.
