Spicing Up the US Market: Special Taste Co., Ltd. Partners with Beyond Earth to Launch ‘Thank You’ Sauce on Amazon

Special Taste Co., Ltd. (CEO Ji Hyeon-jun) announced that it will launch its K-food sauce brand ‘Thank You’ on Amazon, the largest shopping mall in the United States.

This launch on Amazon was carried out through an agreement with Beyond Us (CEO Hyeonjae Cho), a global D2C distribution company, and low-sugar soybean paste and sauce brand ‘Thank You’ products can now be purchased on Amazon.

The low-sugar red pepper paste brand ‘Thank You’ has won the grand prize in the 2024 Brand Customer Loyalty low-sugar sauce category, and has recently completed trademark registration in the U.S. and is now ready to take on the challenge of the global market.

The brand is known to have high brand loyalty in Korea as a product line that considers both health and taste, and was recently ranked first in the Korea Consumer Forum’s brand loyalty survey.

The company explained that it has started full-scale sales through Amazon so that they can experience differentiated Korean sauce products targeting ZERO-SUGAR, KETO consumers in the United States.

Beyond Us is a global partner specializing in distribution and marketing in the U.S. and has successfully led various Korean food brands to enter the U.S. market. Beyond Earth plans to play a key role in increasing brand awareness of ‘Thank You’ in the U.S. market through an agreement with Special Taste Co., Ltd.

CEO Ji Hyun-jun said, “‘Thank You’ is a low-sugar product line that fits well with health trends in the U.S., so we expect strong interest from local consumers. Starting with this entry into Amazon, more global consumers will be able to enjoy a variety of healthy Korean sauces and sauces. “I hope you experience it.” /Reporter Jeong Eui-jun firstay@sedaily.com