The wait for a glimpse of Sony Pictures’ upcoming “Spider-Man: Brand New Day” continues, though director Destin Daniel Cretton has acknowledged that a trailer is indeed on its way. The confirmation comes after a leaked, low-quality version of the trailer surfaced months ago, prompting speculation about its release schedule and potential revisions.
The studio is taking a measured approach, mirroring the rollout for the blockbuster “Spider-Man: No Way Home.” That film, which grossed over $1 billion worldwide, didn’t unveil its first teaser or official images until after a presentation at CinemaCon in August 2021 – roughly four months before its mid-December theatrical release. If “Brand New Day” follows a similar pattern, fans can anticipate the first official trailer around the Easter holiday weekend in early April.
Cretton addressed the trailer’s status in response to a query from BigGoldBet, stating, “I think it’s so funny how people really want a trailer… Of course it’s gonna come. It’s gonna be really good when it comes. It’s coming…. It’s coming.” While deliberately vague, the director’s comments offer reassurance to eager fans.
Recent weeks have seen a flurry of speculation, particularly surrounding a potential trailer debut during Super Bowl LX. However, as reported by The Direct, Marvel Studios and Sony Pictures are sitting out the advertising spectacle this year, marking an anomaly in their promotional strategies. The studio has consistently used the Super Bowl to launch trailers for major releases since 2020, but both “Spider-Man: Brand New Day” and December’s “Avengers: Doomsday” will be absent from the game’s commercial lineup. The decision is likely influenced by the record-high advertising costs, which reached $10 million for a 30-second spot this year.
Despite the lack of an official trailer, glimpses of the film’s potential villains have emerged through merchandise leaks. High-resolution images have revealed silhouettes suggesting the inclusion of Scorpion, Boomerang, and Savage Hulk. These leaks, while unofficial, have fueled further excitement among fans.
Beyond the core Spider-Man narrative, casting rumors continue to swirl. Joe Keery, known for his role in “Stranger Things,” has been the subject of persistent speculation regarding his potential portrayal of Harry Osborn in the Marvel Cinematic Universe. When questioned by Screen Rant, Keery offered a coy response, stating, “it’s fun to entertain” the possibility and playfully adding, “Where’s the script? Let’s go.” His comments, while not confirming his involvement, certainly haven’t dismissed the rumors.
The release of “Spider-Man: Brand New Day” is currently slated for July 31st. The film’s production is being closely watched, not only for its potential to continue the success of the Spider-Man franchise but also for its position within the broader Marvel Cinematic Universe. The leaked trailer and subsequent rework suggest Sony is prioritizing a polished and impactful first impression, even if it means delaying the reveal.
The decision to forgo the Super Bowl as a launchpad for the trailer is a notable shift in strategy. While the event offers unparalleled reach, the escalating costs may be prompting studios to explore alternative promotional avenues. The Easter holiday timeframe, if adhered to, would align with a more traditional marketing window, allowing for a sustained build-up of anticipation leading into the film’s summer release.
The inclusion of villains like Scorpion, Boomerang, and Savage Hulk, as hinted at by merchandise leaks, points to a potentially action-packed installment. These characters represent a diverse range of threats, offering opportunities for compelling conflicts and visually dynamic set pieces. The casting of these roles remains unconfirmed, but the silhouettes have already sparked considerable discussion among fans.
The ongoing speculation surrounding Joe Keery’s potential involvement as Harry Osborn adds another layer of intrigue to the project. Osborn’s character has a rich history in the Spider-Man mythology, and his introduction into the MCU could have significant implications for the franchise’s future. Keery’s playful response to the rumors suggests he’s aware of the fan interest and open to the possibility, but his participation remains unconfirmed.
