Spike Lee Teams with Arsenal and Airwallex on New Film ‘Who Are Ya?’ Featuring Thierry Henry and Kai Havertz

Academy Award-winning director Spike Lee has partnered with Arsenal FC and Airwallex to create ‘Who Are Ya?’, a short film featuring talent including Thierry Henry, Rachel Yankey and Aaron Pierre.

Set in a pub-style environment, the film mirrors typical football debates before shifting focus to financial terminology, reflecting the growing engagement of supporters with the business side of the sport. Produced in Lee’s signature style, it also includes appearances from Martin Keown, Jasmine Jobson and current players Kai Havertz, Gabriel Magalhães and Viktor Gyökeres.

Lee said, “I’ve been riding with Arsenal for years – it started with Thierry. But what really stayed with me is what the club stands for, its history, its culture, the way it reflects the world beyond the pitch. With Who Are Ya?, I wanted to capture that real supporter energy—the passion, the debates, the humour.”

“Fans today don’t just follow the game, they understand everything around it too. Bringing Airwallex into that conversation felt natural, because the film plays on how fans now talk about the business side of football just as much as what happens on the pitch. This film is about that voice, that culture, and that community.”

Matt Jennings, Global Creative Director at Airwallex, added, “Let’s be honest – most Arsenal supporters haven’t heard of Airwallex, and we didn’t want to be a random logo on a perimeter board; so we decided to introduce our Arsenal partnership in a way supporters couldn’t ignore.”

“Football isn’t just 90 minutes on the pitch – it’s the talk about money, business, and tactics that happen at the pub every week. We hope our film brings those conversations to life in an entertaining way, and ensures no Arsenal fan will ever have to ask, ‘Air-who?’”

Arsenal Chief Commercial Officer Juliet Slot said, “Our partnerships are at their best when, together with partners like Airwallex, we lift our supporters and bring them closer to us. Who Are Ya? is a celebration of the incredible passion of our community, and how You can use our shared platforms to connect us wherever we are in the world.”

“We love Spike’s passion and understanding for our club which shines through our film.”