Spilt Milk Co. Wins Pet Innovation Awards for Keepsake Jewellery
Here’s a breakdown of the text provided, focusing on the key information:
The Business:
Name: Spilt milk Co.
Founder: Ashley De Gray (a mother of three from Pāpāmoa)
What they make: “Pet fur cremation ash beads” – jewellery made from a pet’s fur or cremation ashes.
How it Started:
It began as a way to keep a piece of her own beloved dog, Gus.
Initially, she made them for friends and family.
Orders started coming in through Instagram from people she didn’t know.
Growth & Current Status:
She built a website in 2019 (while breastfeeding her third child!).
The business grew through word-of-mouth,without paid advertising.
It’s now her full-time job, while also raising her three school-aged children.
Images:
The text is accompanied by two images. The first shows a sample of a “pet fur cremation ash bead.” the second image is not visible in the provided text.