Sport Industry News: Global Esports Federation, NASCAR and DAZN Updates
- The Global Esports Federation has named Trivandi as its operational delivery partner for the Los Angeles 2026 Global Esports Games, marking a strategic collaboration to elevate the event's...
- The partnership will see Trivandi lead the end-to-end delivery of the nine-day programme, which features elite competition from athletes representing over 100 countries, alongside a cultural festival, thought...
The Global Esports Federation has named Trivandi as its operational delivery partner for the Los Angeles 2026 Global Esports Games, marking a strategic collaboration to elevate the event’s production and global impact.
The partnership will see Trivandi lead the end-to-end delivery of the nine-day programme, which features elite competition from athletes representing over 100 countries, alongside a cultural festival, thought leadership conference, and opening and closing ceremonies.
Sir Paul J. Foster, President & CEO of the Global Esports Federation, stated that Trivandi’s world-class expertise from the Olympic Games, Formula 1, and the FIFA World Cup will help elevate delivery and establish new standards for quality, innovation, entertainment, and global impact.
James Bulley OBE, CEO & Co-founder of Trivandi, said the partnership aligns with their ambition to deliver exceptional, multi-dimensional events that unite sport, technology, entertainment, and culture, particularly as esports continues to grow with global audiences.
In related sports partnership news, Hampshire Cricket has renewed its long-standing collaboration with motor group Hendy Group for the 2026 season, continuing a relationship that began in 2012.
As part of the renewal, Hendy Group will introduce a permanent activation space on the concourse for all home Vitality Blast fixtures, allowing supporters to interact with staff, participate in giveaways, and explore vehicle displays and brand experiences.
The two organisations will also work together on community-focused initiatives throughout 2026, building on their shared commitment to delivering great experiences for supporters at the Utilita Bowl.
Rob Paddon, Commercial Director at Hampshire Cricket & Utilita Bowl, expressed delight at continuing the trusted partnership, noting Hendy Group’s enhanced activation will add more energy to matchdays and support another exciting year at the venue.
The NASCAR Euro Series has agreed a new global broadcast partnership with sports streaming platform DAZN, making every race from the championship available live and free to air worldwide, except in the Netherlands and Romania, with all broadcasts featuring English language commentary.
Jerome Galpin, President, Founder and CEO of NASCAR Euro Series, said the deal brings the series to the worldwide level its teams, drivers, fans, and partners deserve, allowing millions globally to watch one of Europe’s best and most spectacular racing shows.
Shay Segev, DAZN Group CEO, explained that streaming every race for free aims to introduce the championship to new viewers while serving its existing motorsport audience, strengthening DAZN’s portfolio and reinforcing its strategy of delivering premium sport without barriers.
These developments reflect broader trends in sports rights, event delivery, and fan engagement, with organisations leveraging specialised expertise and global platforms to expand reach and enhance experiences across esports, cricket, and motorsport.