⁤ ​ Executives⁢ from Bundesliga International, Reddentes Sports, and beIN SPORTS are set to⁢ participate in a panel discussion at Sportel Monaco, focusing on content acquisition strategies within the Asia-pacific (APAC) region.The event will take place from October 28-30, 2024.
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⁢ The panel, scheduled for ⁢October 29th, will feature Mark Chew, CEO of beIN SPORTS Asia; ‌William Mao, Co-Founder & Managing Director of Reddentes Sports;‍ and Kevin Sim, Head⁢ of Asia Pacific at Bundesliga international.The discussion will center on the ‌challenges and opportunities presented by the diverse and rapidly evolving consumer habits in the APAC market.
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⁢ ‌ Mark ‍Chew emphasized the unique nature of ​the APAC region,stating,”The​ Asia-Pacific region presents both exciting opportunities and unique challenges when it comes to content acquisition.With its diverse markets and rapidly evolving consumer habits, there’s no one-size-fits-all strategy.” He added that Sportel Monaco provides an “ideal platform to bring together ⁤rights-holders, broadcasters and industry leaders to exchange perspectives on how best​ to serve fans and unlock growth⁤ in APAC.”

the Growing Importance of ⁤the APAC Sports Market

⁤ The Asia-Pacific region represents a notable growth engine​ for the global sports industry. According to⁢ a‌ 2023 report by Nielsen Sports, ​sports sponsorship revenue in APAC reached $14.8 billion, a 12% increase from the previous year. This growth ⁣is driven by increasing disposable incomes, a rising middle class, and growing interest in international sports leagues.

⁣ However, navigating the APAC market is complex. Cultural nuances, varying levels of ​digital infrastructure, and fragmented media landscapes require rights ‌holders and broadcasters to adopt localized strategies. Prosperous content ⁢acquisition in APAC often involves partnerships with local distributors, tailored content offerings, and a strong focus on digital platforms.
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