Sportradar & DAZN: CWC Betting Data Partnership
Sportradar is now teh exclusive distributor of ultra-low-latency betting data for the FIFA Club World Cup (CWC), a major win for sports technology. This key partnership with DAZN allows Sportradar to deliver live odds and data from all 63 CWC matches to sportsbooks and media clients globally, ensuring fans in the U.S. and worldwide get real-time updates. The deal encompasses non-exclusive media content distribution and in-depth tracking data, offering a wide range of betting markets. Furthermore, Sportradar will act as the tournament’s integrity partner, monitoring betting markets through its fraud detection system. The expanded 32-team format promises an exciting tournament every four years. Stay tuned to News Directory 3 for more insights! Discover what’s next for this pivotal partnership.
Sportradar Secures Exclusive Data Deal for FIFA Club World cup
Updated June 12, 2025
Sportradar, a major player in sports technology, has partnered with DAZN, the global media rights holder, to become the exclusive distributor of ultra-low-latency betting data for the upcoming FIFA Club World Cup (CWC). The agreement also grants Sportradar non-exclusive rights to distribute media content for the tournament.
The deal ensures Sportradar will deliver live odds and data from all 63 CWC matches to its sportsbook and media clients worldwide. The tournament is scheduled to take place across the U.S. from June 14 to July 13.
Sportradar will also access in-depth tracking data from the CWC,enabling them to offer a wide array of betting markets. The company anticipates providing up to 190 pre-match markets and 200 in-play betting markets. Live match trackers will also be powered by Sportradar’s sports technology.
From an integrity perspective, Sportradar will serve as the tournament’s integrity partner, leveraging its long-standing relationship with FIFA to monitor betting markets in real-time through the Sportradar Worldwide fraud Detection System.
Moritz Gloeckler,Sportradar’s executive vice president of rights and strategic projects,stated the company is “thrilled to partner with DAZN to elevate the Club World Cup to new heights,expanding global reach,captivating new audiences,and deepening engagement with fans worldwide,” while also ensuring the competition’s integrity.
FIFA has been actively seeking commercial partners for the revamped Club World Cup,recently adding Qatar Airways to its list.
This year’s Club World cup features an expanded format with 32 teams, a meaningful increase from previous editions. The tournament will now be held every four years instead of annually.
In late May, Sportradar also announced a partnership with the European League of Football (ELF) for the 2025 season.Sportradar will support the ELF’s partnership with stats Perform, leveraging live data for commercializing data feeds for betting and gaming.
the company also reported substantial year-over-year increases in revenue and profit for the first financial quarter of 2025.