Sports and sightseeing recommendations! New Taipei Pokemon Road Run attracts 25,000 parents and children for fun
The New Taipei Tourism Bureau has partnered with private companies to promote tourism and sports events in the city. Recently, they organized a “Pokémon Road Run” at New Taipei Metropolitan Park. The event attracted 25,000 parents and children, allowing families to run together while enjoying Pokémon meet-and-greet sessions and interactive games.
Director Yang Jongmin highlighted that the event’s success shows how public and private partnerships can boost sports tourism. Local accommodations were fully booked, and visitors had the chance to enjoy local food and attractions after the run.
The 3.5-kilometer trail was family-friendly, making it easy for children to participate. Attendees engaged with popular Pokémon characters like Pikachu, and enjoyed various activities such as quizzes and balloon installations.
What strategies is the New Taipei Tourism Bureau implementing to attract more families to sports tourism activities?
Interview with Director Yang Jongmin of the New Taipei Tourism Bureau: Boosting Sports Tourism through Public-Private Partnerships
NewsDirectory3: Thank you for taking the time to speak with us, Director Yang. The recent “Pokémon Road Run” was a remarkable success. Can you share your insights on how the collaboration between the New Taipei Tourism Bureau and private companies contributed to this event?
Director Yang Jongmin: Thank you for having me. The partnership has been pivotal. By working with private sectors, we were able to combine resources and expertise, making the Pokémon Road Run not just an event, but an experience. This kind of synergy allows us to tap into wider audiences and create engaging family-friendly activities that really resonate with our community.
NewsDirectory3: It’s impressive to hear that the event attracted 25,000 participants. What do you attribute this high turnout to?
Director Yang Jongmin: The turnout speaks volumes about the appeal of Pokémon and the power of community. Families are eager for events that allow them to bond while having fun. The interactive games, meet-and-greet sessions, and the opportunity to run together fostered a sense of togetherness that appealed to many. Additionally, our marketing efforts highlighted the unique experiences available at New Taipei.
NewsDirectory3: You mentioned that local accommodations were fully booked during the event. What does this indicate about the potential of sports tourism in New Taipei?
Director Yang Jongmin: It clearly indicates that sports tourism can be a significant driver for local economies. Events like these not only attract visitors but also prompt them to explore our city’s attractions and culinary delights. It’s a win-win situation—boosting local business while promoting an active lifestyle.
NewsDirectory3: Looking ahead to the “2024 Pokémon Run,” what are your ambitions for this next event?
Director Yang Jongmin: We aim to attract even more participants—targeting 20,000—because we believe in continual growth. We also want to expand our offerings, allowing visitors to engage with attractions like Bear Monkey Forest Park and Air Force Sanchong First Village. The more we can intertwine sports with local culture, the more enticing our events will be.
NewsDirectory3: Can you elaborate on the “New Taipei City Tourism Third Ring and Sixth Line”? How does it benefit local tourism?
Director Yang Jongmin: This initiative connects coastal, mountain, and urban areas, enhancing accessibility across major attractions. It allows visitors to experience the diverse landscapes and attractions New Taipei has to offer, making it easier for families to plan their outings. The connectivity will encourage more families to explore and enjoy our city’s heritage, nature, and recreational facilities.
NewsDirectory3: Lastly, what can families expect in terms of activities and experiences at these events as you move forward?
Director Yang Jongmin: We are committed to providing engaging and interactive experiences for families. Expect to see more character appearances, quizzes, and unique installations that enhance the fun. Events like the Pokémon Road Run are designed to be enjoyable for all ages, ensuring that every family creates lasting memories while having fun together in New Taipei.
NewsDirectory3: Thank you, Director Yang, for sharing your insights. We look forward to seeing how the New Taipei Tourism Bureau continues to innovate in promoting tourism and sports events.
Director Yang Jongmin: Thank you for having me. I look forward to welcoming everyone to our upcoming events!
Looking ahead, Yang announced plans for the “2024 Pokémon Run,” aiming for 20,000 participants. Visitors can explore popular spots like Bear Monkey Forest Park and Air Force Sanchong First Village while enjoying shopping and local delicacies.
Yang also mentioned the “New Taipei City Tourism Third Ring and Sixth Line,” which connects major tourism areas: coastal, mountain, and urban. New Taipei Metropolitan Park offers excellent recreational facilities and scenic views, making it ideal for family outings and enhancing parent-child bonding.