Sports Illustrated participates as MVP sponsor for 2024-2025 professional basketball round

[마이데일리 = 김진성 기자] KN Korea’s Sports Illustrated (SI), KBL’s merchandising licensee, will participate as a sponsor of the 2024-2025 KCC Professional Basketball Round MVP.

KBL said on the 6th, “Sports Illustrated is a sports magazine that started in the United States in 1954, and is a sports casual fashion brand developed by KN Korea Co., Ltd. It participated as a uniform production and dunk contest sponsor in last season’s All-Star Game, and this All-Star Game. If the player is selected as the ‘Sports Illustrated Round MVP’ for the second year in a row, he or she will receive round MVP goods such as a T-shirt, cheering towel, key ring, and smart talk designed by the player. “Starting this season, we plan to try producing new content such as personal photo shoots and special interviews.”

Lastly, KBL said, “We plan to increase the satisfaction of fans by collaborating with commercialization licensees to launch a variety of MD products such as KBL Friends and Round MVP products.”