Sports Illustrated Tickets: Dolphins Deal for NFL Madrid
- * Sports Illustrated Tickets (SIT) expands NFL Madrid game sponsorship: SIT has added the Miami Dolphins as a sponsor for the NFL's first game in Madrid, Spain.
- In essence, SIT is heavily investing in and leveraging the NFL's expansion into the Spanish market through multiple sponsorship deals.
Here’s a breakdown of the key details from the article:
* Sports Illustrated Tickets (SIT) expands NFL Madrid game sponsorship: SIT has added the Miami Dolphins as a sponsor for the NFL’s first game in Madrid, Spain. They were already sponsoring the Washington Commanders for the same game.
* SIT is the Official fan Experience Partner for both teams: SIT holds this title for both the Dolphins and the Commanders for the Madrid game.
* Miami Dolphins Fan Zone Sponsorship: SIT is the presenting sponsor of a three-day fan festival (November 13-15) in Madrid’s plaza de Espana, featuring entertainment, exhibits, and experiences.
* Benefits for SIT: The sponsorship provides SIT with visibility at the festival, digital and social media integration (including Spanish-language channels), and co-branded giveaways.
* Existing NFL deal: SIT has a multi-year deal with the NFL to be the official fan experience partner in Spain.
* “Command Center” sponsorship: SIT is also the presenting partner of the Commanders’ behind-the-scenes content hub, “Command Center: Live from Madrid Special.”
* Quote from SIT CEO: David Land emphasizes SIT’s role in connecting fans to major sporting events globally.
In essence, SIT is heavily investing in and leveraging the NFL’s expansion into the Spanish market through multiple sponsorship deals.