Sports Illustrated Tickets NFL Madrid Game Partnership
Here’s a breakdown of the key information from the provided text, focusing on the partnership between Sports Illustrated Tickets (SIT) and the NFL:
Key Partnership details:
SIT as Official Ticketing Partner: Sports Illustrated tickets (SIT) has secured a multi-year contract to be the official ticketing partner for NFL international games.
Extensive Branding: SIT will have a important branding presence around the Madrid game (Commanders vs. Dolphins on Nov 16th) including:
In-stadium LED signage
Jumbotron advertising
Promotion on NFL’s social media and digital platforms
Future Games & Events: The partnership extends beyond this single game, covering:
Future NFL international games
The 2025 NFL season opener activation
Presenting partnership for the official Super Bowl watch party in Spain in 2026.
Strategic Importance of Spain: The Spanish market is a key focus for SIT, and this partnership is seen as a foundation for further expansion and opportunities there.
SIT’s Outlook (David Lane, CEO):
Global Reach: While the game is in Madrid, it’s a global event offering increased awareness for SIT.
Chance: Spain represents one of the biggest growth opportunities for SIT globally.
Strong Support: SIT is confident in the NFL and local operations team’s ability to deliver a “stunning game.”
existing NFL Relationship: SIT is already an officially licensed sales channel on the NFL Ticket Network.
Other Relevant Information:
Game Details: Washington commanders vs. Miami Dolphins,November 16th,Santiago Bernabeu Stadium (Madrid,Spain – 84,000 capacity). SIT’s european Expansion: SIT is actively growing its presence in Europe, recently partnering with Birmingham City (English soccer club with Tom Brady as a minority owner).
* Fan Engagement Focus: SIT prioritizes fan engagement in its partnerships with NFL teams.