Sports Industry News: Nottingham Forest, London Marathon, Wimbledon and ECB Updates
- Nottingham Forest has signed a partnership agreement with performance nutrition technology company Hexis for the 2026/27 football season.
- Wimbledon will not offer a dedicated accreditation category for social media influencers during the 2027 tournament, according to the All England Club.
- London Marathon Events (LME) has launched a new education business named LMEd to develop the next generation of sports event professionals, according to an announcement by the organisation.
Nottingham Forest has signed a partnership agreement with performance nutrition technology company Hexis for the 2026/27 football season. Under the agreement, Forest will integrate the science-backed Hexis platform into its performance programme for the upcoming campaign. The technology supplies 24/7 recommendations that adapt in real time to individual athletes, supporting player nutrition and recovery around training sessions and competitive fixtures. Hexis stated that the platform helps equip players with real-time personalised support to optimise performance and accelerate recovery across a demanding season. The company noted that the partnership adds Nottingham Forest to its expanding footprint across elite football.
Wimbledon Adjusts Media Access For 2027
Wimbledon will not offer a dedicated accreditation category for social media influencers during the 2027 tournament, according to the All England Club. The decision aims to protect players from disruption around matches following issues at the 2026 US Open. During that tournament, approximately 100 content creators received official accreditation alongside traditional journalists and broadcasters, prompting players such as Naomi Osaka and Coco Gauff to ask spectators to observe proper tennis etiquette after interruptions. The All England Club will maintain its established media access approach for 2027. Its tournament entry conditions will explicitly prohibit items that could interfere with play, including ring lights and other disruptive equipment.
London Marathon Events Launches Education Business
London Marathon Events (LME) has launched a new education business named LMEd to develop the next generation of sports event professionals, according to an announcement by the organisation. LMEd has partnered with South Thames Colleges Group to deliver a Level 4 HNC in Sports Event Management starting in October 2026. Aimed at individuals aged 18 to 25 seeking an alternative to university, the course covers event operations, customer experience, commercial strategy, and innovation. John O’Shea, Executive Principal of South Thames Colleges Group, said the collaboration gives students unrivalled access to real-world experience working alongside professionals at major live events. LME CEO Hugh Brasher added that the initiative is designed to equip young people with hands-on learning as the sports events sector continues to grow.
Sid Lee Sport Appoints Peter Wilson
Sid Lee Sport has appointed Peter Wilson as Head of Strategy, bringing more than 20 years of advertising and sports marketing experience to the agency’s senior leadership team. Wilson will lead strategic direction across the agency’s client portfolio, reporting to Managing Director Mike Grumbridge. His previous experience includes work connected to the London 2012 Olympic and Paralympic Games, Formula E, and the 2026 FIFA World Cup, following roles with agencies including Iris.
ECB Appoints Leah Poulton
The England and Wales Cricket Board (ECB) has appointed former Australia international Leah Poulton as Managing Director of England Women, effective in November. Poulton succeeds Clare Connor, who is leaving the ECB after an 18-year career. Poulton joins from Cricket New South Wales, where she spent six years as Head of Elite Female Cricket overseeing performance operations and pathways. She played 90 times for Australia before retiring in 2015. ECB Chief Executive Officer Richard Gould stated that Poulton will work closely with England Women Head Coach Charlotte Edwards and captain Nat Sciver-Brunt as the team prepares for the ICC Women’s Champions Trophy and the Women’s Ashes in 2027.
