Sportway Acquires Sportall for Streaming Expansion

Here’s a breakdown of the key facts from the provided ‍text:

* Acquisition: Sportway ​Media Group (SMG),through ​its Sportway content and data management arm,has acquired sportall,a sports-focused direct-to-consumer (DTC) video tech company.
* Sportall’s Role: Sportall​ will continue​ operating under Sportway’s French business and integrate its OTT streaming solutions ⁤into ​Sportway’s overall product portfolio.
* Benefits for Sportway:

​ * Access to Sportall’s DTC technology, livestreaming software, and fan engagement tools.
* Entry into new industries through Sportall’s existing partnerships.
* Sportall’s Partnerships: ​ Sportall has partnerships with major sports organizations like the FIA ​World Endurance Championship, the ⁤association of National Olympic Committees, and world Squash.
* quotes: Jonas ‌Persson (SMG founder and chair) highlighted the expansion in France and the complementary nature of the two companies.
* Overall: The⁣ acquisition aims to enhance ⁤Sportway’s streaming⁤ platform and expand its reach within the sports content market.