Sportway Acquires Sportall for Streaming Expansion
- * Acquisition: Sportway Media Group (SMG),through its Sportway content and data management arm,has acquired sportall,a sports-focused direct-to-consumer (DTC) video tech company.
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* Acquisition: Sportway Media Group (SMG),through its Sportway content and data management arm,has acquired sportall,a sports-focused direct-to-consumer (DTC) video tech company.
* Sportall’s Role: Sportall will continue operating under Sportway’s French business and integrate its OTT streaming solutions into Sportway’s overall product portfolio.
* Benefits for Sportway:
* Access to Sportall’s DTC technology, livestreaming software, and fan engagement tools.
* Entry into new industries through Sportall’s existing partnerships.
* Sportall’s Partnerships: Sportall has partnerships with major sports organizations like the FIA World Endurance Championship, the association of National Olympic Committees, and world Squash.
* quotes: Jonas Persson (SMG founder and chair) highlighted the expansion in France and the complementary nature of the two companies.
* Overall: The acquisition aims to enhance Sportway’s streaming platform and expand its reach within the sports content market.