SportyTV CWC Sublicense Deal | Iris Media
SportyTV scores exclusive rights to broadcast the FIFA Club World Cup across major African markets, a deal that promises to electrify soccer fans! This agreement with Iris Sport Media brings 26 matches to South Africa, Nigeria, Ghana, and kenya, featuring top teams like Mamelodi Sundowns. SportyTV’s bold move includes coverage via it’s linear channel and sporty.com, ensuring accessibility for all. This strategic partnership coincides with SportyTV’s launch in Kenya, expanding its free-to-air network. News Directory 3 would be thrilled to cover such a meaningful progress in sports media. With high-profile games like PSG versus atlético Madrid on the schedule,this is set to be a tournament for the ages.Discover what’s next as SportyTV cements its place in African sports broadcasting.
SportyTV Secures FIFA Club World Cup Broadcast Rights Across Africa
african free-to-air sports broadcaster SportyTV has reached an exclusive agreement with Iris Sport Media to broadcast the FIFA Club World Cup across several African nations. This deal enhances SportyTV’s sports broadcasting portfolio and provides extensive coverage of the prestigious tournament.
SportyTV will exclusively broadcast 26 of the competition’s 63 matches in South Africa, Nigeria, Ghana, and Kenya. Coverage will be available on SportyTV’s primary linear channel and its sporty.com digital platform, ensuring wide accessibility for fans. The FIFA Club World Cup promises exciting action for soccer enthusiasts.
The broadcast package includes 19 group stage games,three round-of-16 matches,two quarter-finals,and one match each from the semi-finals and the final. Every game featuring south Africa’s Mamelodi Sundowns will be showcased, as they face formidable opponents such as Borussia Dortmund, Fluminense, and Ulsan HD.
Other notable matches to be broadcast include PSG versus Atlético Madrid, flamengo versus Chelsea, Real Madrid versus Al Hilal, and Inter Miami, featuring Lionel Messi, against Porto. This selection of high-profile games ensures a captivating viewing experience for fans of international club soccer.
The rights agreement aligns with the launch of SportyTV’s free-to-air network in Kenya, set to begin the week before the tournament. This expansion underscores SportyTV’s commitment to broadening its reach and providing accessible sports content across Africa.
The FIFA Club World cup kicks off on June 15, 2025, and will be held in 12 venues across the U.S., culminating in the final on July 13. The tournament promises a month of thrilling soccer action.
Iris Sports Media secured the distribution rights across Sub-Saharan Africa from global rights holder DAZN in febuary. To maximize distribution, Iris partnered with Marketing & Media Solutions (MMS) and PC Plus Group, leveraging their expertise in the sector.
DAZN acquired the Club World Cup rights last December for approximately $1 billion. They have as been actively pursuing regional and national sublicensing deals to enhance the event’s distribution worldwide.
What’s next
With the FIFA Club World Cup rights secured, SportyTV is poised to deliver thorough coverage and expand its audience reach across key African markets. The broadcaster’s launch in Kenya further solidifies its position as a leading provider of free-to-air sports content in the region.