Sportzprix & UAX School: Sports Marketing in India
Sportzprix and UAX Rafa nadal University School are launching a groundbreaking digital sports marketing masterS program, offering a unique possibility to enter India’s booming sports industry. Beginning in October 2025, the nine-month online program integrates cutting-edge sports marketing strategies, fan engagement techniques, and sponsorship tactics. The curriculum will feature an india-focused module developed with Sportzprix, ensuring local relevance and addressing the specific needs of the Indian sports landscape, covering areas like digital fan behavior and influencer marketing. This partnership, supported by tennis icon Rafael Nadal, aims to equip professionals with the skills to thrive in a market projected to reach $130 billion by 2030. For comprehensive coverage of this story and other industry news, be sure to visit News Directory 3. Discover what’s next for sports marketing education?
Rafael Nadal University, Sportzprix Partner on Sports Marketing Program
Updated June 08, 2025
Sportzprix, an Indian platform focused on grassroots sports education and talent development, is partnering with UAX Rafa Nadal University School in Madrid to introduce a master’s program in digital sports marketing. Tennis star Rafael nadal mentors the university school.
The nine-month online program, set to launch in October 2025, aims to bridge the skills gap in India’s growing sports economy.The curriculum will cover sports marketing, fan engagement, and sponsorship strategy, incorporating Nadal’s philosophy and UAX’s academic resources.
The program features an India-specific module co-authored with Sportzprix, tailoring international frameworks to the Indian sports landscape.Topics include league formats, sponsor collaborations, digital fan behavior, and influencer marketing.
“With India bidding for global events like Olympics,CWG and the domestic leagues becoming bigger and more professional India is poised for a sports revolution,and marketing will play a central role in shaping its future. Our partnership with UAX Rafa Nadal university School brings world-class sports education to Indian students and professionals at the click of a button,” Mr. Prasad Mangipudi, Co-founder & CEO, Sportzprix, said.
“I’ve always believed in the powerful synergy between education and sport.Sport shapes individuals, but without academic grounding, its impact is incomplete. The UAX Rafa Nadal University School excites me because it embodies this alliance — blending education, specialization, and industry relevance. In a rapidly evolving world, we aim to stay ahead by anticipating market needs, and with the extraordinary team we have, I’m confident we’ll deliver exactly what the industry demands,” Rafael Nadal, Founder, Mentor & Tennis Legend, said.
A Google-Deloitte analysis projects India’s sports market will reach $130 billion by 2030, driven by league growth, digital consumption, and sports entrepreneurship. The program’s debut aligns with this growth,addressing the demand for skilled professionals in the sports sector.
“The UAX Rafa Nadal School of Sport is designed to shape the future leaders of the sports industry, combining UAX’s academic experience with the sport values that have defined Rafa Nadal’s career: effort, humility, discipline, and perseverance. We focus on training the next generation of professionals in the multi-sports industry and sport technology, combining academic excellence with the values and experience of Rafa Nadal and his team,” Miguel Palencia Yllera, Director, UAX Rafa Nadal University School, said.
What’s next
Graduates, athletes, and marketing professionals can apply for the program to enhance their careers in the expanding sports industry. The program aims to equip them with the skills to lead and innovate in digital sports marketing.