Skiddle and Spotify Partner ​to Integrate Live Music Discovery

LONDON – Skiddle, a U.K.-based​ ticketing platform,has announced a partnership with Spotify ‌to integrate digital music streaming with live event discovery.⁣ The ​collaboration aims ‍to connect Spotify users⁤ with concerts, club nights, and festivals featuring ‌artists they follow.

The integration, launched Wednesday, allows Spotify ‌users ‍to find upcoming performances directly through artist profiles. A new “events” tab provides access⁤ to browse dates and purchase tickets via Skiddle, all without leaving ​the Spotify application.

Enhanced Visibility‌ for Event Organizers

Skiddle anticipates the integration will provide event ⁣organizers⁢ with increased​ visibility⁢ and ⁤access to a broader audience.

Duncan ‍King, Head of Festivals and Partnerships at Skiddle, stated, “Our⁤ team ⁣has put a lot of⁣ work into bringing the Spotify integration to‍ life, so it’s fantastic to⁢ see it now live. ​this collaboration opens up a new and⁣ exciting marketing channel‌ for our partner promoters, seamlessly connecting the Skiddle platform with highly engaged music fans on Spotify.”

Spotify’s Vision​ for Live‌ Music Discovery

Spotify⁢ views⁢ the⁤ partnership as a step​ toward ensuring users ‍don’t miss ‌live music events.

We are‍ envisioning‍ a ⁣world where no Spotify listener ⁣misses a concert because they‌ didn’t know it was⁣ happening.

jon Ostrow, Head of⁤ Comics and Live Music at Spotify, ‍said their ⁣partnership with Skiddle brings them​ closer ⁤to realizing this ‌vision by ‌ensuring that music fans in ‍the U.K. can discover ⁤more local concerts on Spotify through features like “Concerts Near You.”

Accessing the ⁤Integration

Event ⁣organizers can⁢ access the new integration by registering‌ for a free Skiddle Promotion Center account and listing their events on the platform.

Skiddle’s Expanding ⁢Network

The Spotify integration joins Skiddle’s⁤ existing ⁢partnerships with‍ concert discovery platforms such as​ Songkick and Bandsintown.

King added,⁢ “This is just ⁤the⁤ beginning – the first of‍ many technological partnerships ‌designed to help our promoters sell more⁤ tickets while ⁣making it easier then ever for fans to discover and book the⁤ gigs they love. We are already integrated into Songkick and Bandsintown, and⁤ we continue ‍to ​expand our integration network to ensure that events‍ listed on Skiddle are visible in more places, ⁢to⁤ more ‍people, at the right time.”

Spotify’s Continued Expansion into Live Events

For Spotify, the partnership ​represents the latest effort to expand its offerings in the live events space. In recent years, ‍the streaming ⁢service has broadened its focus ⁤on concert discovery and ticketing.

In 2020, Spotify partnered with Songkick, whose concert discovery‌ service was ‍acquired by Warner Music Group in 2017,‌ to launch a virtual‌ events feature on its platform. In 2022, Spotify launched a new “Live Events” flow, ‌replacing its previous “Concert Hub” feature. That ⁢same year, the company began testing direct concert ticket sales to ‍fans via ⁤a dedicated site, “Spotify Tickets.”

Though,Spotify has faced challenges with its⁣ direct ticketing initiatives. ​In ⁣2024, the company scaled back⁣ its own⁣ ticketing efforts, focusing ‍instead ‍on integrations with third-party companies. Spotify integrated⁣ Bandsintown listings that ​same year, along ‍with⁤ its existing Ticketmaster listings on the platform.

Ticketing Discussions with Major Players

Simultaneously occurring, Live ⁣Nation President and CEO⁤ Michael⁤ Rapino recently confirmed that the ⁤company was ⁤in ticketing discussions​ with Spotify, Apple, and Amazon.

Rapino stated in‍ February, “We have worked with all three ‌ [Spotify, Apple, and Amazon] trying to find a model ‌that can work for us ‍and them, and [we] assume they‌ also speak to others.”

Bloomberg has reported that Spotify’s ⁤anticipated “Supremium” subscription tier could⁣ include early access to⁢ concert tickets, along with AI-powered remix features and higher-fidelity audio.