Spotlight on Hunan: How Theatrical Micro-Shorts Are Revolutionizing Cultural Tourism

Earlier this year, the State Administration of Radio, Film and Television launched a tender for the creation of the “Traveling with micro-shorts” plan, asking all provincial radio and television administrative offices to attach great importance to it , organize carefully, mobilize widely, and use “small” forms to spread the “big” value of Chinese stories. On October 25, the press conference “How fast and refreshing it is to watch Fengmang – Fengmang’s New Sailing Press Conference” was held in Changsha, the director Qing Lixin and the party committee secretary of the radio, film and television group of Hunan (Taiwan), Gong Zhengwen. they attended the press conference and gave speeches. During the press conference, the Hunan Provincial Department of Culture and Tourism and the Hunan Broadcasting, Film and Television Group signed the strategic cooperation framework agreement for the “Mini-Short Film Travel” project.

Since the “Zibo BBQ” blew up the entire Internet, the BA super-village stormed Guizhou, and the “small potato of the south” boldly entered Harbin, the “cultural tourism craze” has has become a normal topic in society, and cultural tourism in many places has kicked off the imaginative live “integration” craze. Among them, the cultural and tourism short film “A Dream Pillow of the Galaxy” produced by Fengmang Content Team has successfully helped Suzhou create a new business card of the city, stimulate cultural and tourism consumption, develop new productive forces, and promote immersive viewing of theatrical performances online. The high-quality drama “My Altay” achieved the effect of “a drama that lights up a city” after its broadcast, the local cultural and creative industry of Altay took off with the wind, and the number of tourists also reached new high levels.

In March this year, the Hunan Radio, Film and Television Bureau released the implementation plan of Hunan Province’s “Micro-Short Film Travel” creation plan. As the new cultural industry with the strongest development momentum in recent years, “micro-short film” is in perfect harmony with the current cultural tourism industry aiming for innovation. With the development of multimedia terminals, a short video and image that resonates with the audience can often receive hundreds of millions of views, thus achieving the effect of attracting traffic to cultural tourism destination areas. As short videos develop into short plays, “traveling with micro-shorts” will use the film and television content production model to reshape and recreate the aesthetics, culture and cognition of cultural tourism destination areas at a level deeper and generate unique experiences “culture” through the film and television intellectual property “Momentum” to promote new consumption of cultural tourism in the region, help regional cultural tourism integrate the inertia of the new era into local culture, and reshape a new brand image that is more in line with the aspirations of large consumers and contemporary audiences.

In order to deeply explore Hunan’s cultural tourism resources and tell the history of Hunan’s cultural tourism with the help of micro-short narrative dramas, Hunan Radio and Television and the Department of Culture and Tourism of Hunan ‘Hunan reached strategic cooperation during the “Fengmang” press conference. In the future, Fengmang will build on Hunan’s rich cultural and tourism resources, on the basis of Hunan’s good food, scenic spots and attractions, and help Hunan’s cultural and tourism business cards spread throughout the world through framing, filming, broadcasting and popular theatrical micro-short successes Among them, we should accelerate the construction of a culturally strong province and global tourist destination, and create a new trend of “check-in” in various places in Hunan with micro-short films. It is reported that Fengmang has also given six major creative directions in content planning of cultural tourism projects: carrying out style investigations and creating IP images around the iconic elements of Hunan history, culture and tourism starting from major archaeological projects and projects; historical and cultural cities in various places Use scenes of cities, villages, neighborhoods and other famous places to tell the story of the origin of Chinese civilization and cultural heritage tailored for national A-level tourist attractions, theme parks, national tourist resorts; , national ecotourism demonstration areas and other scenic places and natural landscapes. The story expresses the beauty of ecological civilization and people’s lives in the new era explores key cities/villages of rural tourism in the province and tells the story of rural revitalization; ; uses industrial parks and science and technology bases as narrative scenes to tell the story of “Made in Hunan” and “Hunan”, the stories of “Speed” and “Hunan Power” tell the stories of the Long March, the stories of great men, as well as the feelings of family and homeland and the spirit of struggle contained in them.

“Using theater performances to promote culture and theater performances to boost tourism”, Hunan Culture and Tourism and Hunan Radio and Television launched this “cultural tourism + film and television” combination, aiming to transform resource advantages into “cultural and tourism winning potential” and “The strong cultural and tourism power” through micro-short dramas” and “Cultural Tourism Momentum” jointly promote Hunan’s cultural tourism to achieve higher-quality development and a higher level.

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