Spreading Warmth and Knowledge: Rifeng Brand Month Charity Education Aid Campaign Ignites Hope in Liangshan’s Yi Community
Warming Hearts in Liangshan: Rifeng’s 2024 Brand Month Charity Education Aid Campaign
Rifeng has been on a mission to make Liangshan warmer. This year, Rifeng once again set foot on Liangshan, a fertile land full of hope, to continue writing the chapter of love with practical actions and bring warmth and care to more children.
On the morning of September 11, in this beautiful season of cool autumn and fragrant rice waves, Long’en Primary School in Zhaojue County, Liangshan Yi Autonomous Prefecture, held a donation ceremony for the “Your Future Rifeng Pipe 2024 Rifeng Brand Month Public Welfare Education Aid Action”. Attending the ceremony were He Yueqing, Deputy Director of the United Front Work Department of the State Party Committee, Ji Ketianyi, Member of the County Party Committee, Tejiu Yougu, Principal of Long’en Primary School, Wang Jianwei, Manager of the Sichuan Liangshan District of Rifeng Group, and Liu Zhide, Head of the Liangshan Rifeng Pipe Operation Center, and other guests, who witnessed this moment of love together.

Everyone was delighted to see the newly completed basketball court with a spacious and bright venue, safe and solid basketball stands, and convenient drinking water facilities nearby. At the beginning of the ceremony, student representatives put on bright red scarves for the leaders and guests on site to express their gratitude and respect.

He Yueqing, deputy director of the United Front Work Department of the State Committee, gave a speech first. He praised the long-term selfless dedication of Rifeng Group to the public welfare of aiding students and fulfilling its responsibility of benefiting the country and the people, which was admirable. At the same time, he encouraged the students present to transform the care of caring people in the society into an inexhaustible driving force for striving for progress, and grow into pillars of society who contribute to national development, take responsibility for social progress, and make contributions to the prosperity of their hometown.

In his speech, Principal Teku Yugu sincerely thanked and was touched by Rifeng for renovating the basketball court and installing water dispensers. Although the children are still young, this kindness will plant the seeds of gratitude in their hearts, motivating them to strive for self-improvement and give back to the society with practical actions. He promised that the school will make full use of these donated sports facilities and daily necessities, and aspire to become a rural school that helps students become talents.

Wang Jianwei, manager of the Sichuan Liangshan area of Rifeng Group, expressed Rifeng’s long-term concern and support for the development of education in Liangshan in an affectionate and firm tone. This year is the fifth year that Rifeng has carried out public welfare activities in Liangshan Prefecture, and it is also the eighth year of Rifeng’s brand month public welfare education assistance activities. While we are doing a good job in branding, we also insist on being a reliable and conscientious enterprise. This time we have fully upgraded and renovated the basketball court and added drinking water equipment. I hope that the children can pursue their youthful dreams, grow up healthily and vigorously, and shine the brightest light in their lives!

Then, amid warm applause, Principal Tejiu Yougu of Longen Primary School and Liu Zhide, head of Liangshan Rifeng Management Operation Center, held a donation plaque handover ceremony.

Rifeng also carefully prepared school supplies for 400 students, including school bags, water cups and other practical items, hoping that these gifts can accompany the children to spend a happy and fulfilling learning time, and encourage everyone to study hard and grow up healthily.

After the donation ceremony, the children could not wait to rush to the new basketball court. They ran, shot and played happily, and their laughter echoed over the campus. On the other side, the children drank clean and sweet water with happy smiles on their faces. I believe that under the nourishment of love, the children of Liangshan will thrive and become the pillars of the motherland.
