Spurs New Sponsor: AIA to Train Kit Deal
- * Sponsorship Change: tottenham Hotspur will end its front-of-shirt sponsorship deal with AIA Group at the end of the next season.
Here’s a breakdown of the key details from the provided text:
* Sponsorship Change: tottenham Hotspur will end its front-of-shirt sponsorship deal with AIA Group at the end of the next season.
* New Deal: AIA will become the club’s global training partner, with its logo appearing on training wear from the 2027-28 season thru 2031-32. They will also maintain LEAD signage presence at the stadium.
* Previous Deal: The current front-of-shirt deal was worth £320 million (£40 million per year) and ran through the 2026-27 season. It was last renewed in 2019.
* Long-Term Partnership: AIA has been a partner of Spurs since 2013.
* Continued Activities: AIA will continue to run ‘football clinics’ with Spurs coaches in asia, supporting the club’s growth in the region.
* Statements: Ryan Norys, Spurs’ chief revenue officer, highlighted the growth both brands have experienced during their partnership.