Stanley 1913: Beyond Cups – Post Malone Partnership
- Stanley 1913, the company behind the popular Quencher tumbler, is partnering with musician Post Malone for its largest celebrity product line to date.
- Matt Navarro, global president of PMI WW Brands, LLC, Stanley’s parent company, noted a turning point in 2020.
- The Post Malone collection includes a metal lunchbox, flask, mug, cooler, a pint-sized beer cup and a Quencher.This collaboration is part of Chief Brand Officer Kate Ridley’s plan...
Stanley 1913 is upping its game, joining forces with Post Malone for a bold new product line launching June 16th. This collaboration marks the brand’s biggest foray yet, aiming to transform Stanley into a premium lifestyle brand. The collection boasts a lunchbox, flask, mug, cooler, and a Quencher, all reflecting Malone’s unique style with camouflage designs and accessories, including a custom leather wrap. News Directory 3 reports on the brand’s strategic move to connect with culture through music, entertainment, and fashion. Led by Chief Brand Officer Kate Ridley, Stanley is expanding beyond its hydration roots. Discover what’s next as Stanley plans future ventures in sports and fashion.
Stanley, Post Malone Team Up to Expand Lifestyle Brand
Updated June 10, 2025
Stanley 1913, the company behind the popular Quencher tumbler, is partnering with musician Post Malone for its largest celebrity product line to date. The collaboration,set to launch June 16,reflects Stanley’s strategy to broaden its appeal beyond its traditional blue-collar and outdoor recreation customer base and target a wider audience.
Matt Navarro, global president of PMI WW Brands, LLC, Stanley’s parent company, noted a turning point in 2020. The company saw an opportunity to reach new consumers through colour, material innovation and design. Since then,the Stanley Cup,popularized on TikTok,has undergone numerous iterations.
The Post Malone collection includes a metal lunchbox, flask, mug, cooler, a pint-sized beer cup and a Quencher.This collaboration is part of Chief Brand Officer Kate Ridley’s plan to leverage Stanley’s recent surge in popularity to build a premium lifestyle brand.
Ridley, formerly with Allbirds, joined Stanley in January 2025 as a marketing consultant and transitioned to a full-time role in April.She aims to connect Stanley with culture through relevant collaborations, showcasing the brand’s offerings beyond hydration products.This includes partnerships in music, entertainment, sports, fashion and beauty.
Juan Navarro, CMF designer for brand partnerships at PMI WW Brands, LLC, saeid they aimed to “push the envelope” with this collaboration. The Post Malone collection features camouflage designs and accessories representative of Malone’s style, such as a leather Quencher wrap with a pouch and bolo tie, and various keychains.
What’s next
Looking ahead, Stanley plans more partnerships centered around sports and fashion, alongside creative campaigns highlighting its product range. Ridley emphasized the importance of originality and sustainability for the brand, aiming to “fuel the human experience.”