Star Wars Day: Disney’s Biggest Streaming Day
- Despite a busy Star Wars Day and a massive franchise, the Mandalorian remains Disney+'s only show to cross the billion-hour streamed mark.
- This week, Disney released a wave of statistics touting the success of its streaming services.
- While Star Wars performed well, it wasn't the only content capturing audiences.
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Star Wars Streaming Numbers: Why The Mandalorian Still Reigns supreme
Despite a busy Star Wars Day and a massive franchise, the Mandalorian remains Disney+’s only show to cross the billion-hour streamed mark. An analysis of Disney’s recent streaming stats reveals a surprising truth: while Star Wars is popular, it isn’t dominating the platform as one might expect.
This week, Disney released a wave of statistics touting the success of its streaming services. Among the highlights were the remarkable numbers for Star Wars: The Mandalorian surpassed one billion hours streamed, and May 4th – Star Wars Day – was the busiest day of the year on Disney+. These figures might suggest Star Wars is a streaming juggernaut. But a closer look tells a different story.
Beyond the Force: Other Streaming Successes
While Star Wars performed well, it wasn’t the only content capturing audiences. Disney highlighted the success of other titles, including:
- Bluey: The most-watched series of the year with 26.5 million rewatches.
- Moana 2: The biggest movie of the year, exceeding 80 million rewatches.
- Alien: Earth: FX’s biggest streaming premiere, racking up over 100 million hours viewed.
The Mandalorian was one of several shows and movies to reach a billion hours streamed this year (alongside The Golden Girls,Encanto,Malcolm in the Middle,Law & Order: SVU,Family Guy, and Futurama). Tho, it stands alone as the sole Star Wars representative on that list.
Why Isn’t More Star Wars Dominating?
The question arises: why isn’t a franchise as expansive as Star Wars more prominently featured in Disney+’s billion-hour club? The longevity and number of episodes of The Mandalorian certainly contribute to its success. Disney has also produced shows like The Book of Boba Fett and Obi-Wan kenobi, but none have reached the same level of viewership.
Disney didn’t release specific data on what was streamed on May 4th (using Andor as promotional art), but it’s reasonable to assume a significant portion of viewership was dedicated to Star Wars