Stealth Marketing Alert: Navigating the October 2024 Amendments to the Specified Commercial Transactions Act – Expert Insights and Proven Countermeasures
Expert Insights: Navigating the October 2024 Amendment to the Specified Commercial Transactions Act and Stealth Marketing Regulations
September 18, 2024
Allied Architects Inc., a leading provider of marketing digital transformation solutions, is hosting a complimentary online seminar on Thursday, September 26th, 2024. The event, titled “What should we do in response to the October 2024 amendments to the Specified Commercial Transactions Act and the stealth marketing regulations? Experts answer key points and countermeasures,” will feature Yuutaro Tsukuda, an attorney and executive officer at REGAL CORE Co., Ltd., who will share his expertise on the latest information regarding the 2024 amendments to the Specified Commercial Transactions Act and the stealth marketing regulations that began last year.
For more information and to register, please visit our website.
Background
It has been a year since the revision of the Act on Specified Commercial Transactions, which strengthened stealth marketing regulations, became a hot topic in October 2023. With a new revision of the Act on Specified Commercial Transactions set to take effect on October 1, 2024, companies and marketing activities will once again be significantly impacted. Our seminar will provide valuable insights from Mr. Tsukuda, an expert in checking advertising labeling, on the latest information regarding the 2024 revision and the stealth marketing regulations that began last year.
Target Audience
This seminar is designed for manufacturers of cosmetics, healthcare, and health foods, as well as those involved in advertising and page production for mail order/D2C. It will also be beneficial for individuals concerned about the legality of their creative content and those seeking to create systems to avoid violating advertising regulations.
Program
Part 1
Speaker: Yutaro Tsukuda, Executive Officer and Lawyer, REGAL CORE Co., Ltd.
“The latest trends in measures against the Specified Commercial Transactions Act”
・About the revised Act against Unjustifiable Premiums and Misleading Representations in October 2024
・Regarding stealth marketing regulations that began in October 2023
・REGAL CORE’s support
Part 2
“Real-time Q&A session”
・Answer questions collected in advance when applying
– Answering questions in real time received during viewing
About Allied Architects Inc.
Allied Architects Inc. is a marketing digital transformation (DX) support company that provides innovative solutions to businesses. Our company profile includes:
- Representative: CEO and President Nakamura Takehide
- Location: 4F Unosawa Tokyu Building, 1-19-15 Ebisu, Shibuya-ku, Tokyo
- URL: https://service.aainc.co.jp/product/letro/
- Established: August 30, 2005
- Business: Marketing DX support business
About Allied Architects Group
Allied Architects Group is a marketing digital transformation (DX) support company with seven bases in Japan, Asia, Europe, and the US. We utilize our extensive track record and knowledge gained through supporting over 6,000 companies since our founding in 2005 to provide innovative solutions to businesses.
*1 Digital transformation in the marketing field. We define it as “transforming business processes and methods through digital technology and digital talent to enhance relationships between people and companies.”
*2 This refers to people who are knowledgeable about digital technologies and methods, mainly SaaS and SNS, and can implement measures and services that utilize them (SNS advertising managers, SNS account managers, engineers, web designers, creative directors, etc.).