Step Up Your Type: Mikey Panithan Joins BAOJI as New Presenter to Elevate Vogue Footwear in Thailand

“Baoji” From Longthai Worldwide Group Firm Restricted, the main importer and distributor of style sneakers and sports activities sneakers in Thailand for greater than 25 years underneath the model BAOJI, presents the brand new presenter. “Mikey Mike Panithan Butkaew” Very gifted actor within the occasion “BAOJI: Enhance your type with Mikey” Within the exercise space of ​​Sphere Gallery, M ground, Emsphere purchasing middle, this may be thought-about the primary time that Mikey takes the job as a presenter.

The occasion will characteristic the best-selling sneakers, the NEON mannequin, with a brand new colour that was scheduled to be launched for the primary time at this occasion with the NEON “ORANGE” and new sneakers from the “Mikey’s Assortment” group that can be offered for guests to personal earlier than anybody else. Contained in the occasion, there can be full mild and sound together with unique actions designed particularly for Mikey Panithan followers and Baoji clients.

The explanation why Baoji selected Mikey Panithan is as a result of Mikey represents the brand new technology who dares to check out varied actions apart from what he’s doing, equivalent to cooking, taking part in music, or making journey movies. Baoji believes that Mikey’s cuteness and brilliance will make the model attention-grabbing. And it’s according to Baoji’s most important slogan, “Step Up Your Type”, which is to be sneakers that assist elevate the clothes type of individuals of all ages and kinds. Make it higher than earlier than with Baoji’s trendy design sneakers.

Mikey Panithan

At present, Baoji Firm has been working in Thailand for greater than 25 years, excelling in using Presenter Advertising, and the response is passable. However at the moment, advertising and marketing has modified. Most individuals these days don’t solely purchase merchandise based mostly on well-known folks. This has led to the necessity to seriously change the technique to primarily goal Gen Z clients. This may be seen from a large-scale marketing campaign with Korean artists in 2023, which is a method to succeed in goal customers Collaboration An artist collaboration shoe referred to as the “BAOJI x TREASURE” mannequin might be thought-about one of many first Thai sneaker manufacturers to have the ability to make collaboration merchandise with a world-class artist. The following step is to carry Baoji to the hearts of the brand new technology, which can be strengthened by Influencer Advertising and Vogue KOLs, rising entry to extra Sneaker-Head teams in Thailand. Together with product planning Collaboration with artists in lots of industries So as to add quite a lot of choices to Baoji’s sneakers.

Baoji’s advertising and marketing crew provides: “Baoji is a shoe model that has accompanied Thai folks for a very long time. We’re nicely accepted within the eyes of Thai folks. However the secret’s to carry Baoji to the eyes of the brand new technology. The event of a picture to fulfill the goal group and the event of the product have to be executed concurrently to turn into a number one sneaker model in Thailand. Having Mr. Mikey, who’s the consultant of the brand new technology, provides freshness, dares to play, dares to attempt for the Baoji model because the presenter. It’s thought-about one of many key factors of our grand plan.”

Mikey Panithan