STEPN & Pantone: Move-To-Earn App Partners on Color of the Year
Pantone and STEPN Forge Unprecedented Partnership,Unveiling Colors for a Digital Generation
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Pantone,the globally recognized authority on color,has announced a groundbreaking collaboration with STEPN,the leading Web3-based move-to-earn fitness request. This marks Pantone’s first foray into the Web3 space, a significant move that sees the iconic color company partnering with a platform that champions physical activity, mental wellness, and environmental consciousness.
A Fusion of Color and Movement
The collaboration introduces two new, custom-designed Pantone colors: “STEPN Green” and “STEPN Blue.” these vibrant hues are meticulously crafted to embody the spirit of the digital generation, reflecting their inherent curiosity, individuality, and boldness.
“STEPN Green” is described as a “vibrant hue that reflects the curiosity, individuality, and boldness of a new digital generation.” Complementing this,”STEPN Blue” aims to capture the essence of movement,whether traversing urban landscapes,serene parks,or challenging trails. Both colors are designed to symbolize the profound connection between physical activity, mental well-being, and a growing awareness of environmental responsibility.
An Unexpected Alliance with deep Roots
This partnership represents an unusual yet compelling union for both brands. STEPN, primarily known for its collaborations with sportswear giants like self” aria-label=”adidas”>adidas and ASICS, is now venturing into the digital realm with Pantone. Historically, Pantone has been instrumental in defining iconic shades, from the renowned tiffany Blue to Valentino’s striking pink PP.More recently, pantone lent its expertise to the Laurie Pressman,Vice-President of the Pantone Color Institute,expressed her enthusiasm for this pioneering Web3 venture. She stated that the new shades were “inspired by the STEPN community’s commitment to wellness and environmental purpose,” characterizing the collaboration as “a first of its kind where color meets movement.” Yawn Rong, Co-Founder of STEPN and the parent company FSL, echoed this sentiment, emphasizing the partnership’s focus on “creating something meaningful.” The newly developed Pantone colors will be integrated into the STEPN and STEPN GO digital environments. A forthcoming Genesis Sneaker collection will feature these colors, available through two limited-edition drops on the decentralized marketplace MOOAR. These drops will include a raffle mint from July 23 to July 27, followed by an auction. Both editions of the sneakers will be collectible, usable, and tradable within the STEPN applications. STEPN’s core model incentivizes physical activity by rewarding users for walking, jogging, or running. STEPN GO further enhances this by enabling users to acquire, lend, or borrow virtual sneakers to earn rewards through active participation. While the broader enthusiasm for speculative Web3 collaborations has waned, STEPN has emerged as a notable success story in the purpose-driven wellness sector. With over 5.7 million registered users, the platform continues to attract significant interest. The introduction of proprietary Pantone colorways is a strategic move by STEPNbringing Color to the Digital Ecosystem
STEPN: A Resilient Force in Web3 Wellness