Stormi Webster Stars in Khy’s New Campaign & Viralizes with Cute Photos

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Kylie Jenner’s 8-year-old daughter, Stormi Webster, has made her modeling debut in the brand’s latest campaign, marking a milestone for the reality star’s fashion label, Khy.

The campaign, unveiled on May 8, features Stormi in several pieces from Khy’s Born in LA collection, including the oversized City Jacket, City Shorts, and a matching Khy T-shirt. The collection, which launched in April, positions Khy as a “fully realized, wardrobe-first fashion label” rather than one driven by collaborations, according to the brand’s press release.

Stormi’s involvement in the campaign reflects a growing trend of celebrity children entering the fashion industry, though her role is framed as a family affair. Jenner, who co-founded Khy in 2019, has previously shared behind-the-scenes moments of Stormi’s budding interest in fashion, including a TikTok video from April showcasing their nighttime self-care routines and another from September featuring an at-home makeup tutorial.

Jenner, 28, shared the campaign photos on Instagram, where she affectionately commented, my babbyyy, underscoring the personal connection to the project. The images quickly resonated with fans, who praised Stormi’s confidence and the brand’s aesthetic.

From Reality TV to Runway

Stormi’s modeling debut aligns with Khy’s strategic shift toward establishing itself as a standalone fashion brand. The Born in LA collection, released in April, emphasizes denim and casual wear, signaling a departure from Khy’s earlier focus on limited-edition collaborations. Jenner’s publicist confirmed the campaign’s rollout, though no further details were provided on future projects involving Stormi.

Stormi is not the first child of a celebrity to enter the fashion world at a young age. However, her involvement in Khy’s campaign stands out due to Jenner’s influence in the industry. The brand has previously partnered with high-profile designers, including Chrome Hearts, whose custom pieces Jenner and Stormi have worn in public.

A Family Affair

Stormi, born in February 2018, is the eldest child of Jenner and her ex-partner, rapper Travis Scott. Her younger brother, Aire, was born in February 2022. Jenner has frequently shared glimpses of Stormi’s personality and interests on social media, from her love of fashion to her budding confidence in front of the camera.

The campaign photos, which show Stormi modeling the City Jacket with white jeans and her own Khy T-shirt, have been widely shared across platforms. While the images have sparked discussions about child modeling and celebrity influence, Khy has not addressed broader industry debates, focusing instead on the creative collaboration.

What’s Next for Khy and Stormi?

With the Born in LA collection now in full swing, Khy appears to be doubling down on its identity as a lifestyle brand. Whether Stormi will continue modeling for the label or take on a more active role in its future campaigns remains to be seen. For now, the campaign serves as a heartwarming snapshot of Jenner’s personal and professional worlds intersecting.

As Khy continues to evolve, Stormi’s presence in the brand’s narrative adds a unique layer—one that blends family, fashion, and the ever-watchful eye of the public.