Super Mario Movie Adventure: New Yoshi, Toad, and Question Block Donuts

Krispy Kreme Doughnuts Japan (KKDJ) has announced a collaboration with the upcoming animated film The Super Mario Galaxy Movie, featuring a limited-edition lineup of four themed donuts. The promotion coincides with the release of the film, which is produced by Illumination and Nintendo and is scheduled to premiere on April 24, 2026.

The collaboration donuts will be available at all KKD locations nationwide in Japan starting April 8, 2026. The sale period is scheduled to run through May 26, 2026, or while supplies last.

This partnership marks the 20th anniversary of Krispy Kreme Doughnuts in Japan. To further the campaign, the Shibuya Cine Tower store will be transformed into an immersive movie-themed space for the duration of the promotional period.

Collaboration Donut Details

The new lineup consists of three donuts based on popular characters and one inspired by a franchise icon. Each offering features specific design elements intended to evoke the adventure world of the film.

• Mario Strawberry: A ring donut coated in red strawberry icing. It is decorated with red and blue sprinkles, star-shaped sugar sprays and a non-edible Mario cap pick. The price is ¥388 for takeout and ¥396 for eat-in.
• Yoshi Custard Egg: An oval-shaped donut designed to resemble a Yoshi Egg. It is coated in white chocolate and topped with a green oval chocolate plate. The interior is filled with a custard cream made with Hokkaido milk. The price is ¥410 for takeout and ¥418 for eat-in.
• Luma & Blueberry Galaxy: This donut features pink strawberry and yellow pudding-flavored icing, a white chocolate coating, and a blueberry glaze. It is topped with silver sprinkles and a Luma-filled monaka wafer disc. The price is ¥410 for takeout and ¥418 for eat-in.
• Question Block Doughnut Box: A donut packaged in a square box designed to mimic the Question Block. The specific contents of the box are intended as a surprise for the consumer. The price is ¥540 for takeout and ¥550 for eat-in.

Production and Industry Context

The Super Mario Galaxy Movie serves as the follow-up to The Super Mario Bros. Movie released in 2023. The previous installment in the series achieved significant commercial success, earning more than $1.3 billion at the worldwide box office.

The collaboration follows a trend of cross-promotional movie marketing in Japan, integrating food and beverage offerings with theatrical releases to drive engagement before and during the film’s opening window.