Superstar Boutique & Cafe: Universal Studios Singapore’s Newest Hotspot

Universal Studios Singapore (USS) has launched a new Sanrio-themed retail and dining experience, Superstar Boutique and Superstar Cafe, as of April 29, 2026. The new spaces, located in the Hollywood zone of the theme park, offer exclusive merchandise, character meet-and-greets, and themed food and beverages, according to reports from CNA Lifestyle and The Straits Times.

Superstar Boutique carries a wide range of Sanrio merchandise, including plush toys, stationery, accessories, and keychains. A key draw is the exclusive Universal Studios Singapore starring Sanrio characters collection, which debuted during the 2025 holiday season. This collection features items such as plush toys ($35), cushions ($40), keychains ($28), and headbands ($25) in a signature deep blue and gold color palette, as detailed by Dejiki.com.

Beyond the exclusive USS collection, the store also features dedicated sections for popular Sanrio characters such as Hello Kitty, My Melody, Kuromi, and Pompompurin. Apparel, including T-shirts for children ($38) and adults ($40), and novelty plush toys ($45) are also available. Striped jerseys ($89) stamped with “74,” a nod to Hello Kitty’s birth year, are among the character-driven designs offered, The Straits Times reported.

Themed Dining at Superstar Cafe

Superstar Cafe complements the retail experience with a menu of character-themed desserts, and beverages. While specific menu items were not detailed in reports, CNA Lifestyle noted the availability of themed pastries and drinks. The cafe’s design incorporates photo opportunities with colorful backdrops and character-themed installations.

Visitors to Superstar Boutique can also meet Hello Kitty during scheduled meet-and-greet sessions, as highlighted by The Straits Times. Live mascots are also present at the retail store, enhancing the immersive experience for fans.

Exclusive Merchandise and Cinematic Glamour

The overall design of Superstar Boutique and Superstar Cafe aims to blend Sanrio’s classic charm with the “golden age of cinema,” creating a visually appealing space reminiscent of a cinema, complete with marquee signage, curtains, and a box office, according to Dejiki.com. The Hello Kitty popcorn bucket ($45), which doubles as a decorative piece and a popcorn holder, is a notable item available for purchase.

The Superstar Boutique operates daily from 10 a.m. To 7 p.m. And requires a valid Universal Studios Singapore park ticket for entry. The launch of these new Sanrio-themed spaces adds to the entertainment options available at USS and caters to the popularity of Sanrio characters among visitors.

The Pompompurin American Diner collection is also available at the Universal Studios Store, offering additional merchandise options for fans of the character, as reported by Dejiki.com.