SuperTennis US Open Rights Exclusive Until 2030

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SuperTennis renews US Open broadcast⁢ rights in Italy: SuperTennis ⁢has extended its agreement to broadcast the ​US Open in Italy, building ⁢on a deal first signed in 2023.
Free-to-Air Access: The US Open is available free-to-air (FTA) in Italy via SuperTennis, a meaningful change as it was previously‍ only available⁤ on pay-TV (Sky Italia and Eurosport).Sky Italia still ⁤carries the event via a sub-licensing deal.
Increased Coverage: SuperTennis has expanded its coverage to include qualifying tournaments and the new mixed-doubles tournament.
Multiple Viewing Options: ‌ Viewers can watch on SuperTennis TV, live streams on⁢ SupertennisX (free for FITP ⁤members, €1.99/month for others), and four additional matches on SuperTennis Plus (smart TVs).
Growing⁢ Italian Interest: The renewal coincides with Jannik Sinner, the world number one, defending his US ‌Open title, and reflects the growing popularity of tennis in Italy.
FITP’s Perspective: The Italian Tennis ‍Federation ‌(FITP) views the agreement ‍as a “cultural and sporting investment” and a “public service” allowing wider access to the tournament.
* USTA’s Satisfaction: The‍ USTA (United States Tennis Association) is pleased‌ with the partnership and believes the coverage is helping to grow the⁤ US Open’s audience ​in Italy.