Surin Company Summer Campaign
- SEOUL – Surin CompanyS Round Lab is set to launch a large-scale promotional campaign for its sun care products at 110 Olive Young Global Specialized stores this summer,...
- The promotion, spanning from May to August, will target tourists in key shopping districts, including the Myeong-dong Central Branch, Hongdae Town, and gangnam Town locations.
- The campaign will highlight Round Lab's Birch Moisture Sun Cream, a product that has secured the top spot in the sunscreen category for three consecutive years and received...
Round Lab Launches Summer Sun Care Promotion at Olive Young
Table of Contents
- Round Lab Launches Summer Sun Care Promotion at Olive Young
- Round Lab Summer Sun Care Promotion at Olive Young: Your Questions Answered
- What’s Happening with Round Lab and Olive Young This Summer?
- where Can I Find This Round Lab Promotion?
- What Sun Care Products Are Being Featured?
- Why is the Birch Moisture Sun Cream so Popular?
- What is “Glocal hot K-SUNSCREEN”?
- where Will Round Lab Products Be Displayed in Olive Young Stores?
- What Special Sets and Offers are available?
- What Did Round Lab Say About this Partnership?
- Why is Olive Young a Good Partner for Round Lab?
- Key Takeaways from the Round Lab Promotion
SEOUL – Surin CompanyS Round Lab is set to launch a large-scale promotional campaign for its sun care products at 110 Olive Young Global Specialized stores this summer, the company announced Friday.
The promotion, spanning from May to August, will target tourists in key shopping districts, including the Myeong-dong Central Branch, Hongdae Town, and gangnam Town locations.
Birch Moisture Sun Cream Takes center Stage
The campaign will highlight Round Lab’s Birch Moisture Sun Cream, a product that has secured the top spot in the sunscreen category for three consecutive years and received a trend award at the Global Awards. the marketing strategy will center around the concept of “Glocal Hot K-SUNSCREEN.”
To maximize visibility, Round Lab displays will be prominently featured in the top sections of Olive Young Global Specialized Stores in Myeong-dong, hongdae, and Gangnam. The company hopes this will increase accessibility for both domestic and international customers.
Special Sets and Seasonal Offerings
Throughout the promotional period, Round Lab will offer special seasonal sets. These include a triple planning set featuring three of the brand’s flagship products, each in 50ml sizes. A duo set will also be available, comprising a 50ml Birch Water Moisture Sun Cream and a portable 19g Sun Stick.
Round lab Official Statement
We are excited to introduce Round Lab sun care products to consumers worldwide at Olive Young, a leading K-Beauty retailer.
An official from Round lab expressed enthusiasm about the partnership with Olive Young, a major channel for K-Beauty products.
Round Lab Summer Sun Care Promotion at Olive Young: Your Questions Answered
What’s Happening with Round Lab and Olive Young This Summer?
Round Lab, a skincare brand from Surin CompanyS, is launching a large-scale promotional campaign for its sun care products at 110 Olive Young Global Specialized stores. This campaign is running this summer, specifically from May to August.
where Can I Find This Round Lab Promotion?
You’ll find teh Round Lab sun care promotion at 110 Olive Young Global Specialized stores. The promotion is specifically focused on key shopping districts,including:
Myeong-dong Central Branch
Hongdae Town
Gangnam Town
What Sun Care Products Are Being Featured?
The campaign is primarily highlighting Round Lab’s Birch Moisture Sun Cream. This product has been the top-selling sunscreen in its category for three years running and also received a trend award at the Global Awards, showcasing its popularity and effectiveness.
Why is the Birch Moisture Sun Cream so Popular?
The source material doesn’t explicitly state why the Birch Moisture Sun Cream is so popular, just that it is popular, and has been for three consecutive years. This indicates high consumer satisfaction and market success.
What is “Glocal hot K-SUNSCREEN”?
The marketing strategy centers around the concept of “Glocal Hot K-SUNSCREEN. ” The provided article doesn’t define this term, we can infer it’s likely a marketing angle. “Glocal” probably refers to a combination of global and local,and “K-SUNSCREEN” clearly indicates the connection with the K-Beauty trend.
where Will Round Lab Products Be Displayed in Olive Young Stores?
To maximize visibility, Round Lab displays will be prominently featured in the top sections of select Olive Young Global Specialized Stores. Specifically, you can find them in:
Myeong-dong
Hongdae
gangnam
What Special Sets and Offers are available?
Throughout the promotional period, Round Lab will offer special seasonal sets catering to different consumer needs:
Triple Planning Set: This set includes three of the brand’s flagship products, with each product in a 50ml size.
Duo Set: This set comprises a 50ml Birch Water Moisture Sun Cream and a portable 19g Sun Stick.
What Did Round Lab Say About this Partnership?
According to an official statement from Round Lab: “We are excited to introduce Round Lab sun care products to consumers worldwide at Olive Young, a leading K-Beauty retailer.” this demonstrates their enthusiasm for reaching a wider audience through Olive Young.
Why is Olive Young a Good Partner for Round Lab?
olive Young is a major channel for K-Beauty products, making it an ideal partner for Round Lab to reach a broad audience, including both domestic and international customers.The prominent placement of Round Lab products within these stores is a key strategy to increase accessibility.
Key Takeaways from the Round Lab Promotion
| Feature | Description |
| :————————– | :———————————————————————————————————- |
| Campaign Dates | May - August |
| Focus Product | Birch Moisture Sun Cream (Top sunscreen for 3 years,trend award-winner) |
| Retail Locations | 110 Olive Young Global Specialized Stores (Myeong-dong,Hongdae,Gangnam key shopping districts) |
| Special Offers | Triple planning Set (3 flagship products,50ml) & Duo Set (Birch Water Moisture Sun Cream + Sun Stick,19g) |
| Marketing Concept | “Glocal Hot K-SUNSCREEN” |
| Goal | Increase accessibility for domestic and international customers |