Sustainable Motorsport: The TNW Backstage Debate
- The Extreme E racing series, known for its electric SUVs competing in ecologically sensitive areas, has rebranded to Extreme H.
- Ali Russell,former managing director of Extreme E,presented the original vision of fighting climate change through sustainable motorsport at last year's TNW Conference.He positioned the series as a proving...
- The TNW Conference 2025 will delve into the balance between sustainability and innovation, particularly in the future of mobility.
Extreme E, the all-electric racing series, is now Extreme H, shifting to hydrogen power, a major move for lasting motorsport. This rebrand follows scrutiny over the initial series’ sustainability claims and a vision of fighting climate change through innovation. The TNW Backstage podcast delved into this transition, exploring how the series aims to balance its environmental goals with cutting-edge technology. Former F1 driver Robert Doornbos and other leaders will discuss the road ahead for sustainability and innovation during the TNW Conference 2025, which will further explore the future of mobility. News Directory 3 provides further context on these groundbreaking initiatives. Discover what’s next for sustainable racing and beyond.
Extreme E Rebrands as Hydrogen-Powered Motorsport Series
Updated June 13, 2025
The Extreme E racing series, known for its electric SUVs competing in ecologically sensitive areas, has rebranded to Extreme H. This shift marks a move toward hydrogen-powered vehicles. The series previously faced both praise for raising environmental awareness and criticism for alleged greenwashing.
Ali Russell,former managing director of Extreme E,presented the original vision of fighting climate change through sustainable motorsport at last year’s TNW Conference.He positioned the series as a proving ground for EV technology and a platform for global environmental advocacy. While Extreme E achieved breakthroughs in EV performance and gender equality, its sustainability claims drew scrutiny.
The TNW Conference 2025 will delve into the balance between sustainability and innovation, particularly in the future of mobility. scheduled discussions include “The road Ahead: Driving Innovation and Sustainability” with Robert Doornbos, a former F1 driver, and “Green Growth: Funding and Scaling Businesses for a Sustainable Future” with representatives from Skytree and VS Particle.
Other sessions at the conference will cover AgriTech’s role in food production and innovation at scale with Ferrari’s Chief Research and Growth Officer.
The TNW Backstage podcast explored the story behind Extreme E’s transition to Extreme H. The six-part series also covered topics such as data privacy,the power of humor in tech,brain-computer interfaces,the future of personal audio,and the evolution of e-commerce.
What’s next
The Extreme H series aims to continue pushing the boundaries of sustainable motorsport with its focus on hydrogen technology. The TNW Conference will further explore these themes, offering insights into the future of mobility and environmental responsibility.