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Sweden Launches Tourist Campaign Positioning Healthcare as a Draw
Campaign Highlights Sweden’s Healthcare System
Sweden is launching a new tourist campaign centered around its healthcare system, playfully suggesting it’s the “infallible medicine” prescribed by doctors. This direct marketing effort, reported by Google News, aims to attract visitors seeking access to quality medical care.
Focus on Direct Marketing
The campaign is categorized as a direct marketing initiative, indicating a targeted approach to reach potential medical tourists. Details regarding specific healthcare services promoted and the campaign’s budget were not immediately available in the source material.
