Chupa Chups Relaunches in Mauritius with a “Bubblegum Chic” Theme

In a fun and colorful atmosphere, the legendary brand Chupa Chups celebrated its relaunch in Mauritius during a highly anticipated evening, with the theme “Bubblegum Chic”.

A New Era for Chupa Chups in Mauritius

This sweet event, organized by BrandActiv, brought together customers, partners, and sweet lovers on Tuesday, September 10, at the Rooftop in Iconébène, marking the beginning of a new era for Chupa Chups on the island.

A Major Turning Point for Chupa Chups in Mauritius

Chupa Chups, synonymous with pleasure and indulgence for more than 20 years in Mauritius, made a big splash by announcing the launch of 27 new products. With this rebranding, the brand promises even more fun, colors, and flavors to delight the taste buds of Mauritians.

What the Experts Say

Patrice Marie, CEO of BrandActiv, emphasized the importance of this relaunch to the Mauritian market. “Chupa Chups is more than just candy,” he said.

“It has been an explosion of happiness and fun for more than two decades here in Mauritius. And believe me, it’s not going to stop anytime soon. We are ‘Fun Forever’ and we will continue!”

Darrel Appou, Head of Food and Drink at BrandActiv, added:

“Today, we’re not just selling candy. We’re relaunching the most fun brand on the planet with more surprises than ever.”

Shaheena Elaheebucus, Chupa Chups Brand Manager, explained that the objective of this relaunch is to promote the brand in Mauritius by bringing something new to consumers while staying true to our fun and playful DNA.

A Unique Experience for Guests

The event allowed guests to discover new Chupa Chups products, ranging from lollipops to gummy treats, including new flavors that will delight young and old. This launch raised the guests’ curiosity and immersed them in the wonderful world of Chupa Chups, allowing them to taste the new products that have already conquered international markets.

There was also a presentation by Haithem Rebai, Area Manager, and Nadia Schoeman, Business Development Manager, both from Perfetti Van Melle, revealing the global trends and products that will soon be making a splash in Mauritius.

A Sweet Note to End the Evening

The evening ended on a sweet note, with the organizers reminding us that Chupa Chups is not just candy, it’s a lifestyle of Fun Forever, for all ages! A way to add joy and color to the daily lives of Mauritians.