Swiss Tourism Booms: Hotel Stays Reach Record High

Updated June ⁤09, ⁤2025
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Switzerland’s popularity as a destination for both work and leisure continues to grow,‍ with hotels reporting unprecedented numbers of overnight stays last winter.According to the Federal Statistical ⁤Office (FSO), the country recorded 18.5 million overnight hotel stays,⁢ marking a 2.8% increase year-over-year and the highest figure ever for this period.This surge highlights the⁤ strength of ⁣the Swiss tourism industry.

While Swiss nationals accounted for a important portion of these stays, international visitors also played ⁣a crucial role. German tourists led ⁣the pack among foreign visitors, registering 708,738 hotel stays between November 2024 and April 2025. This represents a 5.1% increase compared to the previous year, likely due to Germany’s ‍proximity and shared language with parts of Switzerland.

foreign demand rose by 5.5% to 9.2 million overnight stays,⁤ the highest level as ⁢the 2007/2008 ⁣winter season. Stays by Swiss nationals also reached a new record, increasing by 0.2% to 9.3 million. The United States emerged as the second-largest source of international visitors, with 522,134 hotel⁣ registrations, a substantial 13.2% increase that made Americans the biggest contributors to the overall rise in foreign visitors, further boosting Switzerland tourism.

Following the U.S., France recorded 382,705 hotel registrations (up 6.4%), the United Kingdom 323,748 (up 0.9%), and Italy 236,795 (up 2.6%). China saw 155,223 hotel registrations,a modest 1.8% increase, ‍but still below pre-pandemic levels, according to the FSO. Rounding out the top ten were the Netherlands (114,095, up ⁤2.3%), Spain (112,232, up 5.4%), and the Gulf States (103,853, up 3.7%).

In contrast, Belarus and Iceland recorded ‍the‍ fewest hotel registrations, with fewer than⁣ 2,000 each, suggesting less interest in⁣ visiting ⁤Switzerland among these nationalities.

What’s next

With the record-breaking winter season behind them, Swiss tourism officials are looking to sustain this momentum through targeted marketing campaigns and infrastructure improvements. ⁣They aim to attract even more visitors and further solidify Switzerland’s position as a premier global destination.