Sydney Sweeney Bathwater Soap: eBay Prices Soar
- Squatch, a men's hygiene company, resulted in a quick sell-out of "Sydney's Bathwater Bliss" soap.
- The product, marketed as "radiant, playful, and tempting," sold 5,000 bars at $8 each.
- Some customers reported long virtual wait times, exceeding four hours, with the soap and a "certificate of authenticity" in their online carts.
Sydney Sweeney bathwater soap from her collaboration with Dr. Squatch sold out instantly, sparking a frenzy that sent prices soaring on eBay. News outlets report that the limited-edition bars, containing drops of Sweeney’s actual bathwater, are now reselling for upwards of $700. This unusual partnership, marketed as a “radiant” and “tempting” product, quickly became a viral sensation. The soap, promoted on Instagram a year after Sweeney appeared in a body wash advertisement for the men’s hygiene company, features an earthy scent. It includes shea butter, pine bark extract, and exfoliating sand. The collaboration’s success reveals the power of combining celebrity appeal with unique personal care products, a trend you’ll learn more about with News Directory 3. Discover what’s next for this unlikely pair.
Sydney Sweeney’s “Bathwater Bliss” Soap Sells Out in minutes
updated June 06, 2025
A collaboration between actress Sydney Sweeney and Dr. Squatch, a men’s hygiene company, resulted in a quick sell-out of “Sydney’s Bathwater Bliss” soap. The limited-edition bathwater soap, containing drops of Sweeney’s actual bathwater, became a viral sensation.
The product, marketed as “radiant, playful, and tempting,” sold 5,000 bars at $8 each. Within minutes of its release at 11 a.m. CST, the Dr. Squatch website listed the soap as “out of stock.”
Sydney Sweeney’s Bathwater Bliss soap,a collaboration with Dr. Squatch.”/>Some customers reported long virtual wait times, exceeding four hours, with the soap and a “certificate of authenticity” in their online carts. The Sydney Sweeney soap quickly reappeared on eBay, with prices soaring to over $700.
Sweeney announced the Dr. Squatch partnership on Instagram, a year after appearing in an advertisement for the company’s body wash. “You kept asking about my bathwater after the @drsquatch ad… so we kept it,” Sweeney wrote, introducing the limited-edition soap.
The medium-grit soap features shea butter, pine bark extract, exfoliating sand, and Sweeney’s bathwater. Its earthy scent includes notes of pine, Douglas fir, and moss. Dr.Squatch emphasized the natural ingredient list,aligning with their other products.
“There’s no playbook for turning Sydney Sweeney’s actual bathwater into a bar of soap. But that’s exactly why we did it,” John Ludeke, senior vice president of global marketing for Dr. squatch, said in a release.
Ludeke added that the collaboration was “bizarre, unexpected, and meant to get guys thinking more deeply about what they’re putting on their bodies.”
Sweeney called the collaboration “weird in the best way,” adding, “Hopefully, this helps guys wake up to the realities of conventional personal care products and pushes them towards natural.”
Sweeney has responded to the internet’s reaction to her bathwater soap with humor. At a premiere for her movie, “Echo Valley,” she responded to comments about the product by saying, “I mean, honestly though,” when told some people said it woudl get men to shower.
What’s next
Dr. Squatch and Sweeney have not announced any further collaborations,but given the success of “Sydney’s Bathwater Bliss,” fans are eagerly awaiting potential future projects that combine celebrity appeal with unique personal care products.