Snoop Dogg’s Solo Brands Campaign: A Marketing Mishap
[ 매드타임스 한수경 기자] Solo Brands launched a campaign last November, naming famous rapper Snoop Dogg as its official “muggler”. Cannabis-friendly Snoop Dogg posted on social media that he had “quit smoking,” but it soon became a marketing stunt. The bait-and-switch strategy seemed successful at first. Solo Stove captured the media and fostered social engagement. […]
Eileen Gu Appointed as Global PR Ambassador for Gangwon 2024 Winter Youth Olympic Games
Chinese Freestyle Skier Eileen Gu Appointed as Global PR Ambassador for Gangwon 2024 Winter Youth Olympic Games Renowned Chinese freestyle skier Eileen Gu has been appointed by the International Olympic Committee (IOC) as a global PR ambassador for the upcoming Gangwon 2024 Winter Youth Olympic Games. The event is scheduled to take place on January […]
Maeve: The Rising Star of the Virtual Influencer Market
The impact on the virtual influencer market, particularly within the advertising sector, has been significant. Virtual influencers, being ‘virtual beings’, have no privacy concerns such as drink driving or school violence, and they face no restrictions. They can be active around the clock, overcome location limitations, and have no physical constraints. However, companies seeking virtual […]
Actor Yoon Park Appointed PR Ambassador for Ministry of Justice’s Honorary Probation Officer
On the 5th, the Ministry of Justice has appointed actor Yoon Park as the PR ambassador for their Honorary Probation Officer program. Yoon Park, known for his role as a probation officer in the TV drama ‘Beneficial Fraud’, is the first probation officer to be portrayed in a major role in a film or drama. […]
