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Employees are impressed when companies also make their missions into literature (Park Woong-hyun, Director of TBWA Organizational Culture Research Institute①)

Park Woong-hyun, former creative director of TBWA, famous for commercials such as ‘Her bike entered my heart’, ‘Good night, dream about me’, ‘Tie and jeans are equal’, and ‘Age is just a number’ , recently joined the TBWA organization As head of the culture research organization, he began consulting on corporate culture. Why did ‘Advertising […]