Newsletter

The Power of Fandom: How Fanbases Drive Success in Marketing and Sales

Lotus 2023 Anniversary Campaign “The Golden Moment” PARK SEO JUNE Meet & Greet Generates Massive Sales The Lotus 2023 Anniversary Campaign, titled “The Golden Moment,” featuring a Meet & Greet with Park Seo Joon in Bangkok, has proven to be a remarkable success in driving sales. The campaign has made waves in the retail industry […]

Apple Criticized for Using Fear of Death in Marketing Campaigns

[IT News] Apple Accused of Using Death as a Marketing Strategy Written by Kim Seung-han | September 20, 2023 | 07:59 Apple has come under fire for allegedly exploiting the deaths of users in their marketing campaigns. An article titled ‘Apple continues to use our deaths as marketing’ was published by American IT media outlet […]

Vietnam’s Electric Vehicle Market Continues to Surge, Creating a Million Dollar Industry

Vietnam Emerges as a Promising Market for Electric Vehicles Electric Cars Gaining Popularity in Vietnam’s Burgeoning Market Vietnam’s electric vehicle (EV) market is witnessing remarkable growth, as more and more Vietnamese consumers embrace this eco-friendly solution. This burgeoning market, estimated to be worth millions of dollars, is attracting the attention of car manufacturers and investors […]

Discover the Phenomenon of Landashi: The Ultimate Experiential Exhibition for Generation Z

Title: Landashi: Captivating Generation Z with Unique Experiential Exhibitions Introduction: Landashi, short for Random Variety, has emerged as a representative event among Generation Z, known for their affinity towards experiential exhibitions. Since its inception in 2020, Landashi has continued to attract visitors with its different conceptual exhibitions each year. With sold-out shows every weekend, Landashi […]

The Power of Content and Data Analysis in Strategic Communication

Title: Is Content Still King in the Marketing Landscape of Asia Pacific? Introduction In this month’s Media Talk, we delve into the topic of content marketing and examine whether the famous saying “Content is King” still holds true, particularly in the context of marketers and PR professionals in the Asia Pacific region. The Evolution of […]

The Launch of Thailand’s First Unmanned Smart Store: Lotus’s Pick & Go by True Digital

True Digital Launches Thailand’s First Unmanned Smart Store at Lotus North Ratchaphruek Transforming Retail with True Virgo AI and RetailTech In a groundbreaking collaboration, True Digital has partnered with Lotus North Ratchaphruek to unveil Thailand’s first unmanned smart store. Located at the SMART Community Center, a hub for smart living in the Ratchaphruek area, this […]