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The History Behind the 7-Eleven Logo Design: Why the “N” is in Lowercase

7-Eleven store in Anping District, Tainan City. (Photo/reproduced from Wikipedia) The convenience store 7-ELEVEN, nicknamed “Little 7” by many netizens, is officially written using “numbers with all English capital letters”. However, on the logo, in fact, the only word 7-ELEVEN is the unique “N” at the end designed in small letters. According to an early […]