Mumbai, India – – Sri Lanka is actively seeking to expand its tourism footprint in the Indian market, with Unique Lanka Travels taking a leading role in showcasing the island nation’s diverse offerings at the Outbound Travel Mart (OTM) , held in Mumbai from to . The event, Asia’s largest B2B travel trade exhibition, provided a crucial platform for Sri Lankan tourism representatives to connect with key stakeholders and highlight the country’s appeal to Indian travellers.
Unique Lanka Travels, a prominent Destination Management Company (DMC) in Sri Lanka, leveraged OTM to present a comprehensive range of travel experiences, from luxury vacations to adventure tourism, aiming to capture a larger share of the growing Indian outbound travel market. The company’s presence underscored Sri Lanka’s commitment to strengthening ties with India, a vital source market for tourism.
The Indian tourism sector has been experiencing significant growth, with travellers increasingly seeking international destinations that offer a blend of cultural immersion, natural beauty, and adventure. Sri Lanka, with its rich history, pristine beaches, and diverse landscapes, is well-positioned to meet these demands. Unique Lanka Travels focused on showcasing this breadth of experiences at OTM , emphasizing personalized itineraries tailored to the preferences of Indian tourists.
OTM brought together over 60 countries, representing tourism boards, tour operators, and travel industry experts. This high-profile event allowed Unique Lanka Travels to engage in crucial business-to-business interactions, fostering deeper trade relationships and exploring strategic collaborations. The company’s participation demonstrated a clear commitment to enhancing Sri Lanka’s tourism profile within the Indian market.
Beyond leisure travel, Unique Lanka Travels also highlighted Sri Lanka’s potential as a destination for MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism. The company showcased Sri Lanka’s infrastructure and diverse venues, positioning the island as an ideal location for corporate events and incentive trips. This focus reflects a broader strategy to diversify Sri Lanka’s tourism offerings and attract a wider range of visitors.
Sustainability was another key theme emphasized by Unique Lanka Travels at OTM . The company presented its eco-friendly travel programs, which prioritize conservation and responsible tourism practices. This aligns with a growing global trend towards sustainable travel, appealing to environmentally conscious travellers who seek to minimize their impact on the destinations they visit.
Unique Lanka Travels’ presentation at the exhibition included visual displays of Sri Lanka’s key attractions, including its beaches, hill country, ancient ruins, and cultural experiences. The company highlighted UNESCO World Heritage sites such as Sigiriya and Anuradhapura, as well as the island’s diverse flora and fauna found in its national parks and wildlife sanctuaries. This comprehensive showcase aimed to capture the attention of Indian travellers seeking a diverse and enriching travel experience.
The company also emphasized its ability to cater to the luxury travel segment, offering exclusive beach properties, private villas, and tailored experiences for discerning Indian travellers. This focus on high-end tourism reflects Sri Lanka’s growing reputation as a destination for luxury, and indulgence.
Strengthening business relationships was a central objective of Unique Lanka Travels’ participation in OTM . The company engaged with Indian travel agents, tour operators, and other potential partners to expand its network and gain insights into current travel trends. These interactions are expected to lead to increased collaboration and a more effective approach to reaching Indian travellers.
By actively promoting Sri Lanka as a versatile destination for leisure, MICE, and adventure tourism, Unique Lanka Travels is playing a key role in driving growth in the country’s tourism industry. The company’s commitment to personalization, luxury, sustainability, and responsible tourism positions it as a leading player in the Sri Lankan tourism sector and a trusted partner for Indian travel professionals.
The participation in OTM reinforces Unique Lanka Travels’ dedication to building stronger ties with the Indian market and providing high-quality, customized travel experiences that meet the evolving needs of Indian tourists. As the Indian outbound travel market continues to expand, the company is poised to capitalize on this growth and further establish Sri Lanka as a premier destination for Indian travellers.