Jamaican rum is experiencing a surge in global popularity, distinguished by a unique production process that sets it apart from other Caribbean varieties. The island’s distillers have long employed a technique of adding “dunder”—the leftover liquid from distillation—back into the fermentation process, intensifying the rum’s characteristic “funky” notes. This commitment to tradition, coupled with increasing consumer demand for complex and flavorful spirits, is driving growth for Jamaican rum brands.
Several producers are at the forefront of this trend, offering a range of expressions to suit diverse palates. Hampden Estate, in particular, has garnered attention for its experimental approach, exemplified by the HLCF 2023, selected by The Whisky Exchange’s Buying Director Dawn Davies. This rum, priced at £150 for a 64.6% ABV bottle, showcases tropical fruit flavors, sugarcane grassiness, and rich dried fruit notes derived from sherry cask aging—a departure from Hampden’s typical maturation methods.
Worthy Park Single Estate Reserve provides a more accessible entry point into the world of Jamaican rum. Bursting with flavors of ripe banana, mango, olives, and toffee crisp, this 45% ABV offering, priced at £48.75, is crafted from 100% pot-still rums and represents the first premium release from the distillery since its 2004 rebuild. It’s a testament to the island’s dedication to quality and craftsmanship.
Appleton Estate, a well-established name in the rum industry, continues to deliver consistently rich and flavorful expressions. The Appleton Estate 15 Year Old, retailing at £74.95 and boasting a 43% ABV, builds upon the brand’s signature Christmas cake and butterscotch flavors with notes of hazelnuts, orange peel, and roasted coffee beans. The distillery’s reliance on the Black River as a water source underscores its commitment to terroir and natural resources.
For those seeking a bolder, more intense experience, Smith & Cross Rum presents a high-ester, navy-strength option with a history dating back to 1788. Priced at £45 and containing 57% ABV, this rum is ideally suited for classic cocktails like Rum Old Fashioneds and Jamaican Daiquiris, showcasing its versatility and robust character.
The distinctive character of Jamaican rum is rooted in its unique production methods. Beyond the use of dunder, some distilleries, like Hampden Estate, also utilize “muck”—a complex, fermenting mixture—to further enhance flavor complexity. This approach, combined with the use of wild yeasts and extended fermentation periods, results in rums with unparalleled depth and nuance.
The growing interest in Jamaican rum is not merely a trend but a recognition of its historical significance and exceptional quality. Jamaica’s strict regulations governing rum production, mirroring those found in Scotland for Scotch whisky and the United States for bourbon, further solidify its reputation as a producer of premium spirits. This regulatory framework ensures consistency and authenticity, protecting the integrity of the Jamaican rum category.
The popularity of Wray & Nephew, particularly its overproof white rum, is notable. As of January 22, 2026, it remains the most popular rum on the island itself, despite its high alcohol content (63% ABV). This demonstrates a local preference for bold, unadulterated flavors and a strong cultural connection to the spirit.
The recent impact of Hurricane Melissa on Jamaican distilleries, particularly Hampden Estate, highlights the vulnerability of the industry to natural disasters. While production at Hampden has reportedly resumed, the communities surrounding the distillery continue to face challenges, underscoring the importance of supporting local businesses and sustainable practices.
For those interested in learning more about the art of rum making, The Whisky Exchange offers distillery school bookings at its London Bridge location. Using the code CityAMxTWE at checkout provides a 20% discount, offering a hands-on opportunity to explore the intricacies of spirit production.
The resurgence of rum, and particularly Jamaican rum, reflects a broader shift in consumer preferences towards more complex and authentic spirits. As consumers become increasingly discerning, they are seeking out brands with a story to tell and a commitment to quality. Jamaican rum, with its rich history, unique production methods, and diverse range of expressions, is well-positioned to capitalize on this trend.